Product Marketing Lead

Senior Product Marketing Manager
About the role
You’ll be joining the 11:FS Growth Team who is responsible for building and growing an industry leading brand and suite of products and services. You’ll be working with business leads across all our offerings including Ventures, 11:FS Pulse, Foundry and VC to help develop our products and propositions, and shape how we take it to market to drive adoption.
In this role you’ll be shaping the campaigns and content needed to generate demand for our offerings and you’ll have a playbook that defines how we position our offerings to differentiate and win in their respective markets.
What you’ll be doing
You’ll own the marketing strategy and product marketing campaigns for all 11:FS business lines
You’ll own GTM management and execution, including launching new products, and growing existing offerings to help those business lines hit their revenue targets
You’ll ensure we are tracking the right metrics and KPIs
You’ll work very closely with the business leads to define and articulate the value proposition of our products, ensuring they meet the needs of our target audience
Collaborate very closely with the brand team to inform the content that needs to be created to deliver audience as well as business value
Ensure consistency in messaging and branding across all marketing collateral
Stay abreast of industry trends, emerging technologies, and competitor activities to inform product marketing strategies
Ensure that product marketing efforts align with the company's overall brand strategy and messaging guidelines.
What would make you an excellent fit for us
7+ years experience in either B2B product or growth marketing in fast paced environment
Excellent communication (written and verbal), interpersonal and presentation skills
Exemplary and highly driven work ethic
Able to function independently, as well as collaboratively with 11:FS team members
Commercially orientated
You have a mindset of openness, curiosity and collaboration, you’re not precious, closed-minded or possessive.
Good understanding of how to market complex products, with a long sales cycle to multiple stakeholders.
Experience working across Product, Sales and Marketing teams, joining the dots and spotting ways to improve.
You have launched market-leading products in a fast-growing product-focused company before.
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