Principal Marketing Analyst

Job DescriptionPRINCIPAL MARKETING ANALYST£70,000-80,000 + BENEFITSREMOTE 1STWork within this well-known highly successful brand within their marketing analytics function. Be technical and lead across how to better marketing and the capabilities of this brand! THE COMPANYThis leading online marketplace are looking for two Principal Marketing Analysts to deliver actionable and meaningful insights across a range of channels. This company has a vast amount of data to work through and in this role, you will be working closely with talented individuals to deliver essential insight that will allow the company to continue growing! THE ROLEAs a Principal Marketing Analyst, you can expect to be doing the following:Identification of opportunities to increase revenue through channel optimisation across SEO, Push, Paid Media, CRM, and moreAnalysis and interpretation of testing results and optimisation experiments (incl. a/b testing) in a statistical and scientific manner using SQL and Python (or R)Analysis of marketing communications for the purpose of generating insights and testable hypothesesDefining segmentationsTracking and improvisation of marketing measurement across LTV, Acquisition, Churn and moreVisualisation of data using tools such as TableauOne role will also have a slight focus on MMM and media measurementYOUR SKILLS AND EXPERIENCEThe successful Principal Marketing Analyst will have the following skills and experience:Full proficiency using SQL/Python Experience with large-scale A/B testing and familiar frameworksExperience with measurement and LTV, Churn, AcquisitionExperience using Tableau or SimilarStrong Marketing analytics experience across a range of channelsMust be happy in an IC role with lots of ownership and opportunity for commercial impact/value-addTHE BENEFITSsalary between £70,000 and £80,000comprehensive benefits package including bonus, pension and more options to enhanceremote-first working policy - head to the HQ in Oxford once a month, but otherwise you're flexible to work from home the majority of the time!HOW TO APPLY Please share your CV with Alanah Chambers by clicking the Apply link on this page.Please note, the role is only open to UK applicants and the company is unable to offer sponsorship for this role.Desired Skills and ExperienceSQL, marketing, analytics, CRM, Tableau, Power BI, customer, analytics, data, attribution, MMM, market mix modeling,
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