PR Account Director

Public Relations Account Director – (Health & Wellness)
12-month FTC - view to go permanent
Location: London, Southbank
Ogilvy for The Pharm
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THE PHARM (PART OF VMLY&R, WPP)
We are The Pharm: an integrated, multi-specialty service and consulting model where we work with our client Boots in partnership towards one shared mission: to help people across the world lead healthier and happier lives.
The 150+ experts assembled at The Pharm have a unique opportunity to dedicate ourselves to one client in pursuit of their ambitious mission, while collaborating with experts from across several agencies (and areas of expertise) within our holding company, WPP.
The Role
As a Public Relations Account Director in the Ogilvy Health and wellness team, you will play a vital role in executing strategic PR initiatives for our client. You will be responsible for building strong relationships with media outlets, influencers, and key industry stakeholders to generate positive media coverage and drive brand awareness.
Your expertise in the health and wellness industry will enable you to craft compelling narratives that resonate with target audiences, ultimately driving business growth for our client - Boots.
Context on Boots
This year marks the 175th anniversary of the much-loved retailer and as such we have a wealth of exciting activity planned for 2024.
This role will sit across the Consumer Health business pillar of our PR team. 2024 is a momentous year for Boots as we have just welcomed the introduction of the government’s new ‘Pharmacy First’ scheme. As the leading pharmacist in the UK Boots is uniquely based to roll-out this new scheme which offers access to advice and treatment, including some prescription-only medicines, for seven common conditions.
Boots has over 2,100 stores across the UK, where over 4,300 pharmacists are supported by over 12,900 pharmacy technicians, dispensers, advisors and healthcare sales assistants. Over 80% of the population lives within 10 minutes of a Boots store, most are open at weekends and many after 6pm, making patient care for these minor ailments more convenient and accessible than ever before.
We’re looking for someone who:
Has a proven record of creatively and strategically leading and delivering on healthcare campaigns
Experience in line management of team members to help them feel supported and reach career goals
Experience in health/fitness/wellness with an excellent understanding of health media and book of contacts that they can bring with them and inspire the team with
Understanding of influencer landscape. Above all this is a PR role but the streams work hand in hand
Excellent writing skills and attention to detail, able to edit and sign off junior team members work to reflect client requirements.
Excellent presentation skills that allow ideas to come to life for clients in a creative and balanced way.
Strong leadership skills, being able to work quickly whilst supporting the wider team to ensure workload is managed and completed.
Benefits
25 days holiday
BUPA healthcare
Enhanced maternity, adoption, and shared parental leave
Flexible working
Pension scheme
Gym discount, Cycle to Work
Training
And much more!
If you are passionate about the health and wellness industry and have a track record of delivering impactful PR campaigns, we invite you to apply for the position of Public Relations Account Director.