PPC Specialist or Pay Per Click Executive

PPC Specialist/Executive, Oldbury, £30-35k
This role will be office-based Monday to Friday.

With sites throughout the UK, my client is one of the leaders within their Market Sector and they have built a reputation on quality. They are now looking to further enhance their existing and growing Digital Department and as such they now seeking to appoint PPC Executive/Specialist to join their warm and friendly team. 

The ideal candidate will have previously been involved in developing/implementing successful marketing campaigns utilising paid and organic traffic, experience of Google and Meta is essential.  Prior exposure to campaigns and audience setup in Meta would be beneficial along with an understanding of ecommerce and conversion attribution.
Working alongside the Design and Marketing Team you will be responsible for following the marketing calendar, you will be responsible for:

·         Create, place and schedule all Paid Marketing/Advertising across a variety of digital platforms including Google Ads, Meta, Pinterest, YouTube etc.

·         Maintain company image, and promotional objectives, and adhere to terms and conditions when building ads and ad copies.

·         Create and build campaign strategy - to include keyword research and competitor analysis.
Plan, develop, implement, and optimise all paid marketing campaigns and channels and track success, to include reporting back on findings.

·         Continuously look at ways of improving paid advertisements by increasing CTR, conversion rates, and increasing ROAS - so going forward budgets can altered to fall in line.

·         Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and all areas of paid search following corporate objectives.

·         Landing page optimisation / implementation.

·         Maintain and monitor keyword bids, daily and monthly budget caps, impression share.
Test, implement, and optimise digital search campaigns as well as paid social media campaigns.
Keep up to date with the latest industry news, and best practices.

·         This role will also involve elements of SEO so a good understanding and experience of this would be beneficial.

Requirements:

·         Ideally c2 years commercial experience in a similar role.

·         Good understanding of Google and Meta.

·         Good understanding of reporting platforms such as Analytics and Data Studio.

·         Excellent knowledge of advertising platforms.

·         Ability to maintain brand consistency, engaging, and professional marketing advertisements.

·         You must be UK based and able to commute to the company’s office Monday to Friday

·         Sponsorship is not available so you will need to have full leave to remain.