PPC Marketing Specialist

With millions of diners, tens of thousands of restaurants, and 23+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a unique insight into the world of hospitality. We champion restaurants, bars, wineries, and other venues around the world, helping them attract guests, manage capacity, improve operations and maximize revenue.
Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global network that includes OpenTable and KAYAK's portfolio of travel brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined.
Hospitality is all about taking care of others, and it defines our culture. You’ll work in a welcoming and inclusive environment, and get the benefits, flexibility, and support you need to succeed.
A lot of people think Marketing is about writing clever words, producing cool images and posting them on a social media feed. But what good is a genius marketing campaign if it doesn’t reach the right people?
Here at OpenTable, we connect people with restaurants, bars, wineries, and other venues around the world, helping those venues to attract guests, manage capacity, improve operations and maximize revenue. In fact, it’s likely that your favourite restaurant uses us to manage their bookings!
And, since we know quite a lot about connecting people, we know that it’s so much more than words and pictures; it’s understanding behaviours, solving problems; using data, numbers and reporting to ensure we give people the information they really want. It’s the technical side of Marketing that often gets overlooked – but not by us.
Among a team of experienced colleagues in San Francisco, New York, London, Berlin and Copenhagen, we’re looking for a Marketing Coordinator to join OpenTable’s Performance Marketing function. You’ll be working on detailed tasks with a global reach and huge impact, influencing people’s experiences of the world through your love of problem-solving, automation and numbers.
This role offers a rare opportunity for an analyst to learn about and have responsibility across Search Engine Optimization (Google Ads, Microsoft Bing):
To report on campaign performance and explain variances to expectations
Create new account structures & drive improvements in efficiency
Build relationships with Account Managers & prioritize objectives
Launch new products associated with PPC & beyond
Learn to build APIs and generate feed based campaigns
Learn or improve your SQL and schedule scripts to increase your productivity
Market & Competition research
Moving forward, there will also be opportunities in Paid Social (Meta, TikTok), Display, App.
Please apply if:
You have 1-3 years experience in an agency or mid sized in-house team in an analytical role
You would love the opportunity to grow into a Digital campaign manager role
You love numbers, detail and providing insight to high performing teams
Attention to detail and bias towards technical solutions, processes and measurement.
OK with flexible working hours to coordinate with the US west coast teams.
We’re really keen to hear from you if you’ve got a degree in Computer Science, Business or Social Science (you’ll get to apply all your knowledge to “real world” problems!) or if you’ve had previous experience working in a marketing agency or mid-sized in-house team. You’ll also need to have great attention to detail and a strong bias towards technical solutions, processes and measurement. Because we work a lot with our colleagues in the US, we’d ask that you’d be flexible with your schedule to coordinate with the US west coast teams where needed, too.
Benefits:
You will accrue 25 vacation days per year in addition to statutory UK Bank Holidays
One Celebration Day per calendar year
Private Health & Dental and Life Insurances
Employee Assistance Program (EAP)
Pension Fund
Gym Discount
Bike2Work
Season Loan Ticket
Reimbursable eye tests and 100 GBP contribution towards VDU glasses only
Perkbox & Booking.com business discounts
There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. The range for this London, England located role is £35,000-42,000.
Diversity, Equity, and Inclusion
OpenTable aspires to be a workplace that reflects the diverse communities we serve and a culture that is inclusive and welcoming. Hiring people with different backgrounds, experiences, perspectives, and ideas is critical to innovation and to how we deliver great experiences for our users and our partners. Representation matters.
We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job responsibilities, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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