PPC Manager

PPC ManagerDepartment: Digital MarketingEmployment Type: Full TimeLocation: ManchesterDescriptionAn exciting role has come up at REFY Beauty for a PPC Manager. This is a new role that sits within the Performance Marketing team at REFY and reports directly into the Senior Performance Marketing Manager. The PPC Manager will oversee all the PPC activity across Google & Bing including Search, Performance Max, Display and YouTube identifying opportunities to optimise the current set up and grow campaigns globally.We are looking for a passionate PPC Manager to really get into the detail of our current paid search set up and own campaign creation and budget management across campaigns. The ideal candidate will have a proven track record of creating and implementing successful PPC campaigns, optimising performance, and driving results to KPIs. They will be responsible for managing all aspects of our paid search campaigns, including strategy, keyword research, campaign setup, monitoring, analysis, and reporting. This role requires a deep understanding of digital advertising platforms, data analysis, and a passion for staying ahead of industry trends.KEY RESPONSIBILITIES
Plan and execute PPC campaigns across multiple platforms and territories to align with REFY’s channel and overall business goals and strategy
Conduct through keyword research across the full product mix and future launches to ensure complete visibility and continuing to identify opportunities and trends
Develop compelling ad copy and creatives for specific target audiences ensuring it is in line with the brand tone of voice whilst also best in class for the marketing channel
Implement effective budget/bid optimisations and management strategies to achieve channel ROAS target whilst working to budgets set to ensure the most efficient spend
Utilise analytics tools to track, analyse and report on key performance metrics and inform optimisation strategies
Generate daily, weekly and monthly reporting on campaign performance, insights and recommendations for improvement across the channel and provide actionable insights to enhance the overall marketing strategy
Conduct regular analysis of competitor and similar brands activity as well as staying on top of industry trends
Regularly refine and expand keyword targeting and lists to maximise campaign effectiveness whilst utilising CRM audiences
Collaborate with the wider marketing team to optimise landing pages and improve conversion rates across for all paid search traffic implementing A/B testing strategies to enhance campaign performance
Keep up to date with industry trends, updates and best practices within paid search, recommending and implementing new strategies to maximise performance
SKILLS, KNOWLEDGE AND EXPERIENCE
4+ years in a PPC role with strong knowledge across the full Google products
Fantastic knowledge of PPC from campaign set up to optimisation of campaigns
Proficient in using Google Ads, Bing Ads, and other relevant advertising platforms
Strong analytical skills with the ability to interpret data and provide actionable insights
Excellent communication and collaboration skills
Knowledge of Paid Social, Affiliates and SEO is desirable
OUR BENEFITS PACKAGE
25 days holiday
Cycle to Work Scheme
Charity Day
Discretionary Bonus
Enhanced Maternity and Paternity Leave
Flexible Public Holidays
Flexi Start and Finish Times
Product Allowance
Training and Development Budget
Vitality Health Insurance
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