PPC Executive

An exciting opportunity for a PPC Executive to join an award winning eCommerce agency. 19th April, 2024 Company:As a local, independent, and award-winning eCommerce agency, we have a fantastic range of B2B and B2C clients across many sectors, including education, healthcare and retail. Due to recent growth, we’re looking for an experienced PPC Executive passionate about all things pay-per-click to join our digital marketing team.RoleThis flexible, part-time role (Open to full-time for the right candidate) requires you to work from our Liverpool-based studio every Tuesday. However, we will consider a flexible, UK-remote hybrid position with a view of working from our studio one Tuesday every month.Reporting to the Head of Digital Marketing, you will be responsible for creating and delivering PPC strategies across Google and Microsoft that form a part of the more comprehensive digital marketing strategy. This will involve campaign setup and ongoing management of ad accounts in line with internal goals and overall best practices, as well as managing budgets, creating reports and liaising with clients.About you:You should bring strong knowledge in paid search, especially in eCommerce, and enjoy generating the best possible returns for your clients.What you’ll be doing day-to-day:● Planning, creating and implementing a variety of PPC campaigns in Google Ads andMicrosoft Ads● Overseeing existing campaigns and identifying potential growth opportunities for yourrange of clients● Campaign monitoring, optimisation and budget management in line with KPIs andROI goals● Continuously optimising product feeds to maximise product visibility● Interpreting data and analysing trends to make data-driven decisions to scale the account and ad spend● Writing engaging copy for adverts● Producing regular detailed analyses and reports to clients● Working collaboratively with our Head of Paid Search and the wider marketing team to assist with broader business goalsWhat we’d like you to have:● Proven 2+ years of experience in shopping, search and display ads in Google Ads and Microsoft Ads● Full confidence and competence in all relevant platforms and tools, such as Google Ads, GA4, Feed Management Tools and Looker Studio● Strong numerical and data analytical skills● Experience in managing large budgets● Excellent communication, time management and organisation skills● The ability to work autonomously● A good understanding of conversion tracking● Strong attention to detailIt would be great if you had:● Experience in Google Tag Manager● Experience working on eCommerce platforms such as Shopify and Magento.ReCulture endeavour to be outstanding as a diverse and inclusive employer and are fully committed to present the best candidates for the role irrespective of background. We are keen to help our clients develop workforce representation from currently under-represented groups, including Black, Asian and Minority Ethnic (BAME) communities; Lesbian, Gay, Bi and Trans (LGBT) people and those living with physical, mental and/or sensory disability.If you need any additional information or support with your application, please contact Olly - 07874919364/ #####
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