Platform Ops Executive - Retention

Are you ready to bet on your MarTech skills?
Want to join a major leading entertainment company?
Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, Bally's Corporation, with tens of millions of players across the globe andan unmatched ecosystem of products across sports betting, iGaming, free-to-play, and daily fantasy sports spectrum. Our brands and sites include market movers and shakers like Sportcaller, Monkey Knife Fight, Vera&John, Virgin Casino, Jackpotjoy and many more. We make ourmark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players. Well, what about the team?The Team purpose is to build a Marketing Operations centre of excellence which enables efficiencies and effectiveness of marketing campaigns and reduces waste on effort and improves revenue.The Platform Ops division of the Marketing Operations business unit is fundamental to how marketing requirements are translated effectively into the Marketing Platform and overall continued development and optimisations into the marketing platform.The Marketing Platforms Executive focuses on maintaining and developing our Marketing tech stack, ranging across a wide range of tracking and tag management platforms, supporting our Performance Marketing teams to gain better and more granular visibility of their advertising performances and conversions.This role will support our existing Marketing Platform Manager, focusing on our online portfolio of brands across the UK, ES and North America territories.This role requires a highly-motivated, hard-working and enthusiastic team member with an ability to execute tasks on their own initiative. The platform operator is a certified specialist in the MarTech platform and collaborating with product, marketing and data will build the centre of excellence, governance and processes with the team manager. This will be the foundation to which all marketing teams will reference and follow when building campaigns.So, what will you be doing?As a MarTech Platform Specialist, you will play a pivotal role in translating marketing requirements into the Braze platform and developing campaigns.Collaborating closely with your manager, you will spearhead the development of a center of excellence, governance, and processes that serve as reference points for the wider marketing teams as they craft their campaigns. The Platform Operator will become a certified specialist in Braze and use their skillset to drive effectiveness and efficiencies in campaign creation. Along with management of Braze you will be responsible for supporting venture launches, maintaining existing ventures and the overseeing of our tech stack to ensure seamless operation. Responsibilities:Campaign workflow template development: Lead the creation of templates within Braze, focusing on campaigns and canvases. Ensure efficient campaign execution by capturing and translating the requirements of wider marketing teams with direction from Campaign Operations.MarTech platform administration and monitoring: Administrator of the MarTech platform, possessing a deep understanding of its technical capabilities and limitations. Monitor system stability and key reports. Contribute insights to the MarTech roadmap.Collaboration with marketing and campaigns operations:Work closely with Campaigns Operations to review existing campaigns, providing feedback for improvement and ensuring they are built in the most effective manner.System support and troubleshooting: Act as a key point of contact for system support, ranging from 1st to 3rd line issues. Troubleshoot and resolve problems efficiently. Escalate and manage cases with third parties as required.Training and onboarding: Lead tailored training and onboarding sessions for marketing executives using the tool, ensuring they maximize its capabilities. Ensure the entire process is documented and captured.Braze platform configuration: Manage front-end capabilities, including workspace management, IPs and subdomain configuration, APIs, and data/events usability within the Braze platform.Relationship management: Continue to build our relationships with the Customer Success Team to ensure the system is up-to-date and running optimally. Provide feedback and insights for continuous improvement.On-going documentation:Be a key stakeholder in the formation of the MarTech documentation which is the foundation of marketing campaign building ensuring to update and maintain that all items are meticulously documented and kept up-to-date.Champion of governance and processes: Deliver results in line with established governance and processes.And what are we looking for?Certification in Adobe Campaign/Braze (preferred) or equivalent tool.2+ years experience on Adobe Campaign/Braze.Understanding how to effectively query data for segmentation.Strong understanding of MarTech platform administration.Excellent communication skills and ability to collaborate across teams.Detail-oriented with a focus on documentation and process adherence.Proactive problem solver with a commitment to continuous improvement.This is what you'll getDifferent benefits packages are tailored to fit each location, but here’s a taste of what may be on offer- Annual leave- Annual bonus- Pension plan- Health insurance- Company share scheme- Volunteering days- Home office allowance- Wellness or Gym allowanceDNA / ValuesAt Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions.Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work.We believe passionately that employing a diverse workforce is central to our success, this is our superpower.We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.Flexible WorkingAt Bally’s Interactive, we believe in the power of collaboration and working together in a shared space, as well as the benefits of working from home. We champion hybrid working wherever we can, offering a flexible blend of working in the office 3 days a week and from home twice a week. You're just a few clicks away from a Bally's future! Take the plunge & submit your CV.
We may be spread across the globe, but we're united in our goal to bring entertainment around the globe and have a good time while we're at it!
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