Performance Marketing Optimisation Executive

Performance Marketing Optimisation ExecutiveAbout UsThe FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It’s the cornerstone of our reputation and the heart of our ambitions for the future. But for our people, the FT offers so much more than what we do. FT people come from all kinds of backgrounds and work across a huge range of disciplines and locations, and find an empowering, warm and welcoming culture that values curiosity and rewards smart, ambitious thinking. Those who are willing to unite around our mission and live our values will find plenty to challenge, inspire and interest them. Like the audiences we serve, no two FT people are the same; but together we help our audience be better informed and understand the world around them. It’s a job that’s never mattered more, and a career that can take you anywhere you want to go.Our commitment to diversity and inclusion in the workplaceAt the FT, we give all employees a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.The Performance Marketing TeamFT’s consumer subscription business has reached a level of maturity and sophistication, and we are now moving into the next phase of our subscription strategy, which calls for increased customer acquisition alongside an ever-greater focus on customer needs, lifetime value (LTV) and nurturing valuable relationships.Sitting within the Consumer Revenue Group (responsible for individual consumer subscriber revenues and profit for the FT), the Performance Marketing team is a centre of excellence, providing specialist skills and solutions to other teams within the department. We anticipate our marketing to become more technology-, logic- and data-driven and our campaigning will become more complex; thus, we need to operationalise these new capabilities. This team prioritises and provides campaign management, channel innovation, experimentation and utilisation of data and technology to improve marketing effectiveness. The Role / Position OverviewThe Performance Marketing Optimisation Executive is primarily responsible for the day-to-day progression and implementation of our onsite campaigns and onsite tests conducted on FT.com and our apps focusing on B2C audience growth and direct conversion towards an FT subscription. The candidate will also be responsible for the implementation of tests and optimisations, monitoring results and communicating regular updates to stakeholders.The successful candidate will be an expert collaborator, self- motivated and keen to learn and acquire new skills. Ideally, we’re looking for someone with strong interpersonal and organisational skills with an interest in conversion rate optimisation and website merchandising who wants to contribute to a collaborative work environment.Reporting to the Senior Digital Conversion Manager, the Performance Marketing Optimisation Executive acts with an inquisitive mindset to strategic marketing and will implement effective campaigns to increase performance across our suite of digital products as well as have the opportunity to propose initiatives for implementation that align with company goals. This is a role for an enthusiastic digital marketer with growing commercial acumen and an equally strong eye for detail who enjoys working with cross-functional teams and can both inspire and motivate others to innovate and increase marketing impact.Key ResponsibilitiesSupporting the Senior Digital Conversion Manager organise, manage and deliver agreed Performance Marketing plans and initiatives that align with annual CRG goals and targets;Ensure effective delivery against monthly, quarterly and annual subscription acquisition targets and KPIs across performance marketing channels;Propose new ideas, tests and broader initiatives within the team and to our agency partners for consideration and once approved, incorporate into our overarching Performance Marketing plans; Build, maintain and QA paywall experiences and landing pages using several different technology platforms and techniques;Undertake routine site and journey checks to ensure tests and optimisations are running as expected; Collaborate and brief both internal design and engineering teams to continually develop and enhance tests based on performance insights;Maintain a playbook of onsite user experiences and library of tests launched and completed with associated performance results; Maintain a roadmap of projects and communicate regularly to stakeholders with status updates;Regularly undertake competitor analysis to ascertain how FT competitors are approaching digital journey optimisation to include creative, messaging and offer presentation. Make recommendations to internal teams for test and learn scenarios;Lead on our app store merchandising strategy, running regular tests and optimisations on our app store listings. Implement ideas by liaising with stakeholders, gaining approval on concepts, creating clear communication with status updates and next steps;Deliver app store test performance reporting on a weekly and monthly basis, using test learnings to identify future tests;Stay abreast of industry trends and best practices, attend appropriate industry events and make recommendations of tests and experiments that we can adopt within the FT. Required Skills / Experience 1-2 years experience in a high-paced marketing team or digital agency working on digital conversion rate optimisation, UX design, landing page creation, project management or similar;Demonstrable professionalism and proven ability to operate in a complex, fast-paced, matrixed business environment. Great communication and interpersonal skills;Excellent analytical skills and attention to detail;Self-motivation and ability to manage multiple tasks on a daily basis without supervision;Interest in or experience with the technical aspects of the internet such as web code, design, etc. Ability to measure and report on the effectiveness of campaigns against primary business objectivesPrevious experience working in marketing for a subscriptions or e-commerce businessWhat’s in it for you? Our BenefitsOur benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), medical cover, enhanced maternity & paternity packages, subsidised gym memberships and Giving Back opportunities. Full details of our benefits can be found here .Further InformationThe FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We have implemented a hybrid working model and we also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please send an email to #####
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