Paid Social Specialist

About Charlotte Tilbury Beauty
Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.
Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.
Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the bran­d is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.
About The Role
As a Paid Social Specialist, you will execute our global paid social strategy and help drive growth under the direction of a manager. You will work within our performance marketing team, cross-functionally with other departments (broader digital, trade and global marketing) to design and implement paid social campaigns to support new product launches and always-on initiatives. Operating within a hyper-growth environment, you will be a key player in driving growth in brand awareness, new customer acquisition and revenue growth. This role is perfect for someone who is looking to expand on their existing paid social experience and take on a challenge. The role will be suitable for individuals who thrive in a fast-paced, dynamic, multi-tasking, and entrepreneurial environment.
As a Paid Social Specialist you will
Fully manage paid social campaigns, including planning, implementation, and optimization across multiple platforms
Lead data analysis and reporting to track performance against benchmark and recommend changes based on results
Take ownership of the testing and learning framework, from developing hypotheses to testing, analysing, implementing successful results, and iterating
Build a strong relationship with the content and creative team to create best-in-class assets for paid social campaigns that align with platform best practises and are optimised for local markets
Analyse and leverage insights from organic/ influencer content performance to develop creative for paid ads
Assist Paid Social Manager with budget management, identifying growth opportunities, and driving innovation (social commerce, virtual shopping)
Collaborate cross-functionally (e.g., with e-commerce, paid search, CRM, and other teams) to drive customer growth, activation, and retention
Who You Will Work With
You will report to the Paid Social Manager
About You
Hands-on experience in Paid Social, preferably with a high-growth company or premium brand
Hands-on experience running campaigns across multiple paid social platforms (Meta, TikTok, Snapchat, Pinterest)
Strong experience managing the creative/content briefing process
Excellent analytical skills (pivot tables, Tableau, Looker), with the ability to manipulate data to identify and recommend optimization and growth opportunities
Proficient in Google Analytics and Tag Manager
Experience running DR campaigns driving sales/ ROAS is a must
Experience in social commerce and live shopping is a strong plus
A flexible self-starter with a can-do attitude, willing to go the extra mile to deliver results
Excellent communication skills, and the ability to translate complex channel level observations into actionable insights
A people person who can work independently and collaboratively with various stakeholders internally and externally
Ability to perform under pressure, tolerance for ambiguity, and readiness to adapt to changing priorities dynamically
Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a #dreaamteam are key. Even though we have requirements our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated. Even if you don't tick all the boxes - Apply anyway!
Why join us?
Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
We're a hybrid model with flexibility, allowing you to work how best suits you
25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
Financial security and planning with our pension and life assurance for all
Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
Bring your fury friend to work with you on our allocated dog friendly days and spaces
And not to forget our generous product discount and gifting!
At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.
If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page!