Paid Social Manager

Paid Social ManagerLeeds£45,000Better
Placed are proud to be working exclusively with a Leeds-based Financial
Institution, who are looking to add a Digital Acquisition Manager, to join
their growing Digital team. Working across Search and Social Channels, with the
objective of maximising profitability and growth. The company
offers Hybrid working (twice a week in their Leeds City Centre office), 25 days
annual leave which increases with service + bank holidays, annual performance
related bonus, Employee Assistance Program, ability to buy & sell annual
leave and regular social events. The role:·Develop
and execute strategies for marketing campaigns tailored to both established and
newly introduced products within current and emerging market segments,
utilizing various lead generation platforms. Employ tools like Google/Microsoft
Keyword Planner and The Search Monitor as needed.·Proactively
seek ways to improve campaign profitability through performance insights.·Use
of Google and Bing Editor to make major campaign changes.·Analyse
FLG CRM data alongside online campaign metrics to determine net ROAS, lead
quantity, cost per lead, and profitability. Implement optimization strategies
based on these insights to enhance campaign performance.This could
be a well-suited role for an Agency candidate to make the step inhouse or for
an inhouse candidate looking to take the step up. The person:·A
minimum of 2 years’ experience in creating, managing, and optimising digital
campaigns across paid search or social·Highly
proficient in generating leads via digital campaigns, preferably in the
financial services industry.·Highly
numerate and analytical mind – able to draw meaningful conclusions to boost
performance.·Excellent
time management and organisation skillsPlease
apply asap, to be considered.
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