Paid Social Director

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ABOUT US
SINE Digital is the pre-eminent disruptive performance marketing agency with offices in London's West End and New York.
We provide cutting-edge digital solutions for some of the biggest names in live entertainment, fashion and e-commerce. Our data-driven expertise in strategic digital marketing consultancy and digital marketing insight is built on years of commercial experience.
ABOUT THE ROLE
Reporting into the Head of Paid Media, you will be responsible for strategising and overseeing paid social activity across Meta, TikTok, Snapchat, Pinterest, LinkedIn & Twitter, in order to drive performance across brand and sales campaigns.
You will be expected to lead the company into new social platforms and opportunities as the ever-changing landscape evolves.
With prior experience in managing large paid social campaigns and budgets, you will have excellent knowledge of the buying platforms, be results-oriented and be able to work efficiently and effectively to deadlines.
RESPONSIBILITIES
Work alongside the wider paid media team to develop bespoke social strategies for each campaign and ensure 'best in class' performance
Build and maintain relationships with social media partners, working with them to explore new and innovative opportunities, and stay ahead of all new trends and platforms across the digital media landscape
Be on the cutting edge of social trends and new platform features, and ensure a constant test-and-learn approach across social channels
Stay abreast of team training needs, develop training resources and run sessions to build the account team's knowledge and improve campaign performance
Liaise with internal and external creative teams to ensure creative assets are developed in line with agency and account-level best practice and insights
Devise testing roadmaps to run at an agency level to gain deep insights across our key verticals such as entertainment
Consistently monitor channel fee income and profitability and uncover growth opportunities, working closely with the Head of Paid Media
Collaborate with the tech team to ensure we are maximising our use of tech innovations to improve measurement, make use of new features, as well as assisting with building out dashboards to gain deeper insights
Aid the pitching process by contributing to social strategy and helping to achieve a more diverse platform mix
Ensure SINE has all the required online tools to efficiently and effectively uncover performance insights and opportunities in your channel.
ABOUT YOU
4+ years of deep experience and expertise in paid social advertising
Strong understanding of the social landscape, including new and emerging trends and formats
Proven track record of managing social partners and/or agency relationships
Experience working across a range of client objectives
Being a collaborative team player
Strong technical knowledge is essential, ideally across several paid social platforms i.e. Meta, TikTok, Pinterest, and Snapchat, alongside a broad understanding of tracking and data
Experience with setting up and troubleshooting pixel tracking for clients with varying complex or simple UX
Ability to design and deliver bespoke training programmes for all levels of knowledge and ability
Outstanding interpersonal, verbal and written communication skills
Proven practical knowledge of Google Drive and/or Microsoft Office Applications, especially Sheets/Excel and Google Slides/PowerPoint
Willingness to embody and champion SINE's values of Knowledge and Expertise, Transparency, Collaboration, Innovation and Passion
Highly-developed problem-solving skills
BENEFITS
25-day holiday allowance excluding Bank Holidays (plus extra time off over the Christmas period) and one extra day's holiday accrued for every year of service
3pm finish on a Friday
Hybrid working and working from home equipment allowance
An abundance of free tickets to live events
An incredible office environment in the heart of Fitzrovia with neighbourhood discounts on local restaurants, health and wellbeing and shopping
Structured personal development, a customised training programme and opportunities to attend industry conferences
An active social events calendar and opportunity to input into the social calendar
Opportunities to help further shape the business culture and agency benefits.
LOCATION
Our stunning offices are based in the heart of Fitzrovia, minutes walk from Goodge Street, Tottenham Court Road and Warren Street stations.
We currently operate a hybrid working week, including Tuesday-Thursday in the office with the option to work remotely on Mondays and Fridays.
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