Paid Social Account Director

About Us
Kinesso, the Marketing Engine of IPG, is focused on creating data-driven solutions through enhanced or newly created products and services, maximizing the impact of traditional and addressable media. Kinesso’s core principle is to drive smarter business decisions and better outcomes for clients using our suite of data and technology services.
Powered by Acxiom, IPG’s foundational data and technology layer, the company will provide comprehensive data-driven marketing capabilities to clients, as well as act as a trusted data management partner to brands.
Designed for flexibility and speed, Kinesso’ offerings are structured to improve media and marketing performance with an emphasis on accuracy, agility and effectiveness. Our open architecture approach is powered with the right combination of creative and data, activated with flexibility and measured with precision.
Position Summary:The fast-growing Paid Social arm of our Biddable Media team is looking for an Account Director to oversee a team of Paid Social Specialists. You, will have strong experience working on branding and/or performance (direct response) clients through key channels such as Facebook and Instagram, Twitter, Pinterest, Snapchat, TikTok and LinkedIn being a plus. In this growing team, you will be an expert on all things Paid Social for both our clients and planning teams. Along with overseeing the daily delivery and optimisation of campaigns, you will manage a team consisting of Associate Account Directors, Account Managers, Analysts and Account Executives.
With monumental opportunity to grow your client accounts even further, this role provides the perfect platform for you to support the Paid Social Group Account Director on owning the overall client strategy, managing and supporting the team.
Key Responsibilities:
Being a source of expertise in Biddable Media – particularly Paid Social (Facebook/Instagram, Twitter, TikTok, Snapchat, Pinterest and LinkedIn) – for the wider business and our clients
Working with the Paid Social Group Account Director to look at over arching client strategy
Support and develop the team below you, ensuring that high standards of work are delivered
Managing the team’s financials
Ensure the team runs best in class Paid Social campaigns that align with creative and platform best practice
Have a good understanding of platform updates and ensure your client is updated on changes that effect strategies or on-site tracking.
Desired Skills & Responsibilities:
Experienced in working with both branding and/or performance clients.
Experience having strategised, planned and executed with most Paid Social platforms including Facebook, Instagram, Twitter, TikTok, Pinterest, Snapchat and LinkedIn’s ad platforms
Passionate about digital and can demonstrate an interest in it outside the workplace
Confident in leading conversations around social strategy and tactics
Knowledge of other digital channels and disciplines, such as affiliates, SEO and display is an added bonus
Excellent written and numerical skills
Strong Excel skills
Strong presentation skills
Excellent analytical and strategic skills
Employee Transparency
At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Please reach out to our Talent Inclusion Specialist Jess ##### you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
THE PERKS
We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:
Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
Free breakfast and free lunch
Early finish Fridays
Core Hours (Mon-Thurs, flexible start/finish times)
Retail discounts
Electric vehicle salary sacrifice car scheme
Wellbeing programme, including Headspace & flu jabs
Interest free season ticket loan
Paid time off for Volunteering
Group Income Protection
Life Assurance
Private Medical Insurance or Health Cash Plan (dependent on level)
Group Personal Pension Plan with matched contributions from 3-6%
Generous Parental Leave & Pay
Independent mortgage advice
Financial education
Employee Assistance Programme
Free eye tests
Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!
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