Paid Media Analyst

Job Title: Paid Media Analyst
Location: London (Hybrid - 3 days a week onsite)
Duration: 3 months
Rate: £500 per day (Inside IR35)
Role Overview:I am seeking a talented Paid Media Analyst Contractor to join my client for a 3-month contract. In this role, you will be responsible for analysing campaign performance, optimising strategies, and providing valuable insights to drive the success of our paid
media initiatives.
Key Responsibilities:
- Utilise your expertise in SQL or Python, Excel, and Google Analytics 4 to analyse large datasets and extract actionable insights.- Monitor and assess the performance of paid media campaigns across various platforms, including but not limited to Google Ads, Facebook Ads, and LinkedIn Ads.- Identify trends, patterns, and opportunities for optimisation to improve campaign performance and ROI.- Collaborate closely with our cross-functional teams to develop and implement data-driven strategies that align with client objectives.- Prepare comprehensive reports and presentations to communicate findings, recommendations, and progress to internal stakeholders and clients.- Stay abreast of industry trends, best practices, and emerging technologies in paid media analytics to continually enhance our capabilities and drive innovation.
Requirements:
- Proven experience as a Paid Media Analyst or similar role, with a strong track record of success in optimizing paid media campaigns.- Proficiency in SQL or Python for data analysis and manipulation.- Advanced proficiency in Excel, including pivot tables, VLOOKUPs, and macros.- In-depth knowledge of Google Analytics 4 and other analytics platforms.- Excellent analytical skills and a keen attention to detail.- Strong communication and presentation skills, with the ability to translate complex data into actionable insights.- Self-motivated and able to thrive in a fast-paced, collaborative environment.- Experience working in an agency setting is preferred but not required.
Please email for more information