Omnichannel Marketing Manager

Title: Omnichannel Marketing Manager

Location: Basingstoke (3 days onsite/2 days remote)

Contract Length: 12 months

Our client is looking for a Omnichannel Marketing Manager to join a global healthcare leader tp join their team in Basingstoke.

Responsibilities:

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  • Partner seamlessly with Marketing, PRA and Medical teams to develop omnichannel strategy for the brand(s) within the assigned therapy area.
  
  
  • Leverage omnichannel capabilities and channels to drive customer engagement for the brand.
  
  
  • From designing channel strategies to choosing and implementing the right platform and integrating it with other systems to support a truly connected customer experience.
  
  
  • Define & identify ways of accelerating the usage of digital content as week as maximising the reach & frequency of brand message.
  
  
  • Work with cross functional teams to generate ideas, create new concepts, tests and implement digital innovation.
  
  
  • Lead relationship with digital agencies/vendors to define project scope, costs, timelines and deliverables.
  
  
  • Provide budget recommendations for omnichannel plan execution.
  
  
  • Analyse and provide campaign insights to the brand teams to continuously evaluate and adjust go-to-market strategy.
  
  
  • Through data insights, build brand awareness and customer loyalty with engaging campaigns.
  
  
  • Report the metrics behind OCE campaigns to assess success vs objectives.
  
  
  • Drive innovation culture and marketing capabilities by bringing in the best practices, latest tools and technologies to hub business.
  
  
  
  

Requirements:

• A sound understanding of digital channels such as webinars, websites, eMail campaigns, social media, video platforms, third party websites.


• Experience in digital marketing in pharmaceutical or healthcare industry


• Proven track record of cross functional collaboration to materialise complex business objectives.


• Ability to influence without authority.


• Ability to navigate through ambiguity.


• Strong project management skills.