New Business Executive

Our modern world is increasingly influenced by international brands and global marketing campaigns. Consumers have access to a variety of media 24/7, and brands want to embrace this opportunity to reach their customers through different channels. That’s where Freedman comes in. We are insight-driven localisation experts, helping brands connect with people worldwide.To make that happen we draw on a unique breadth of local cultural understanding across brand, corporate, and employee communications and over 30 years of practical experience in global creative production and delivery. With a great list of clients and offices in London, New York and Sydney we pride ourselves on being an independent company helping brands achieve their global objectives.ABOUT YOUWe love diverse, different and delightful people. You don’t have to be a certain type to fit in. We embrace characters who bring something new and interesting, contributing to our international and eclectic blend of personalities.PURPOSE AND ACCOUNTABILITYThis is a key role for Freedman for the development and growth of the agency, helping the agency expand its client base and continues to grow its revenue and profits each year. This role adds value by identifying and engaging with potential leads and by providing commercial and industry insight for the wider business.The role is accountable for the following areas:Supporting the New Business & Marketing Director with the new business efforts for the agency, setting and implementing lead generation strategies that deliver against our revenue and profit targets;Supporting with the development of new business pitches to prospective clients;Identifying potential new clients and reporting findings to the New Business & Leadership team.KEY RESPONSIBILITIESNew Business DevelopmentSupport the growth of the Freedman International through researching and identifying new potential leads at target brands and engaging themContact potential new clients and repeat business customers to secure appointments and set prospect meetings for the New Business Director to follow-up, through a variety of channelsContact target accounts to enquire about needs and share the values of Freedman International’s servicesArrange calls and meetings between New Business Director and prospective or existing clients in a professional mannerSupport the New Business Director by providing timely information about prospectsResearch new potential targets, based on qualifying criteria and present findings to senior team membersAssess and contact historic prospects for new or developing leads, and update CRM records accordinglyHelp create and prioritise strategically developed target prospect listsMaintain accurate and comprehensive CRM (HubSpot) tool recordsMonitor relevant social media platforms and utilise such activity to promote/post interest for Freedman International’s services with direct contact to follow-upSupport the development of pitch/proposal decks and contentMaintain library of new business slides and responsesAd hoc related tasks as required.PeopleFoster strong working relationships with all internal departments and cross-functional teamsWorking closely with the Sales and Marketing team, making sure to escalate any issuesREPORTING STRUCTUREThe New Business Executive reports into the New Business & Marketing Director. Performance and progression are reviewed together annually as below.PERFORMANCE REVIEWAnnual review by the New Business & Marketing Director based on:Achievement of agreed new business targetsPro-activeness in supporting the New Business DirectorMaintenance of up-to-date knowledge of the industry and depth of research into prospective clientsQuality of presentations and communication with new potential targetsAttention to detail and time-managementRelationship and cooperation with internal teamsAdherence to Freedman core values and behaviours.
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