Marketing & PR Executive

Exciting Opportunity:  Marketing/PR Executive 
Location: East Hertfordshire 

Salary: £25,000 - £28,000pa

Working Hours – 08:30 – 17:00, Mon-Fri

AYG Care is a leading recruitment agency specialising in the health and social care sector. We are currently representing a prestigious domiciliary care provider seeking a talented Marketing Executive to join their team permanently.

Purpose of Role:

As the Marketing Executive for our client, you will collaborate with the management team to elevate the brand presence of a renowned domiciliary care business in the local community. Drive growth and success through innovative marketing strategies.

Key Responsibilities:

- Develop and execute the marketing strategy for our client's domiciliary care business.

- Identify and leverage advertising and promotional opportunities across various channels.

- Create engaging marketing materials, including print and digital assets.

- Establish and nurture relationships with local media outlets to enhance brand visibility.

- Coordinate feedback and PR events to engage stakeholders and the community.

- Manage PR activities such as photoshoots, interviews, and press releases.

- Maintain the business microsite and social media presence in alignment with brand guidelines.

- Evaluate campaign performance and refine strategies for optimal impact.

- Cultivate partnerships within the health and care community to drive business growth.

Essential Criteria:

-Kind and Caring: Demonstrated compassion and empathy for those in need of support.

- Professional and Respected: Reliable, punctual, and committed to upholding professional standards.

- Innovative: A problem-solver with a knack for identifying creative solutions.

- Supportive: A team player with excellent communication skills and emotional intelligence.

- Fun and Passionate: Understand the importance of bringing joy to customers' lives through homecare.

Knowledge and Skills:

- Strong communication skills, both written and verbal, with meticulous attention to detail.

- Proven experience in developing and implementing effective marketing initiatives.

- Familiarity with media and events management.

- Excellent creative judgment and leadership abilities.

- Ability to prioritise tasks, work under pressure, and meet deadlines.

- Proficient in computer literacy and administrative tasks.

- Adherence to confidentiality and business policies.

Additional Requirements:

- Flexibility in working hours and commitment to ongoing learning.

- Satisfactory criminal records check and eligibility to work with vulnerable individuals.

- Valid driver's license, Class 1 business insurance, and current MOT for own vehicle use.

Desirable Criteria:

- Diploma in marketing, communications, or related field.

- Previous experience in budget management.

- Previous Marketing/PR experience in the Health and Social Care industry

Ready to Make a Difference?

If you're passionate about making a positive impact in the community and have the skills to drive our client's marketing efforts forward, we want to hear from you! Apply now with your CV, Let's work together to Achieve Your Growth.