Marketing Manager

Job DescriptionDo you work within Marketing and Ecommerce?Do you have experience of delivering successful Marketing campaigns?I am looking for a Marketing Manager to join a market leading Toy and Gifting business, based in the heart of North Yorkshire (Hybrid working available). This role will play a crucial part of the companies growth presence with key marketing campaigns. The roleAs a Marketing Manager, you take the lead on developing creative consumer campaigns to really drive sales on platforms like Amazon, and directly through the companies website. You will evaluate data such as conversion rates, repeat buying, advert ROI's and online traffic to be able to establish a business growth plan. You will create online marketing plans, and budget for these accordingly. Key responsibilitiesCreate a UK and EU marketing strategyRun all PR campaigns, and social media interaction Develop and lead creative online marketing campaignsDrive online sales for the businessEvaluate data such as conversion rates, repeat buying, advert ROI's and online trafficDrive traffic through Amazon, Google Ads, online shopping platforms and the companies own websiteTake responsibility for budgets and budget planning across the campaignsImplementing performance marketing to improve conversionCollaborate and communicate with internal teamsReview pricing and product strategy Ideal CandidateYou must already be working as a Marketing Manager with PROVEN experience of successfully developing sales. You will be able to outline discuss measurable data that will be used to grow the ecommerce business.Key requirementsExperienced as a Marketing Manager for another Toy or Consumer Goods businessProven experience of running online campaigns and driving engagementUnderstanding of the digital and social marketsAnalytical - able to understand and evaluate dataIT literateBonus - experience within international marketsStrong organisational skills
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