Marketing Manager

Job DescriptionSalary: £55,000 - £60,000 basic + contributory pension, 25 days holidayLocation: Hybrid - this job requires travel one day per week to offices in London, Cheltenham or Wakefield Excited about joining a well-funded scaleup? With ambitious expansion plans and the funding to grow, this is an exciting time to be joining our client. Offering SME’s across various verticals unified communications and IT managed services, you’ll be instrumental to growth by planning and executing integrated field marketing campaigns to drive awareness and demand.Across three brands, the company has 160 employees and revenues of £30 million, but it feels much more like a startup, so you’ll need to be flexible, a self-starter, and someone who thrives in a less structured environment.Selling PointsA newly created role that you can shapeExperienced B2B marketing leader to work withAmbitious business that’s well fundedKey responsibilities of the Marketing Manager You’ll be working closely with the Marketing Director to plan and execute integrated field marketing campaigns to enable sales teams in the field and drive awareness and demand. The role will include:Planning: Plan, oversee, and implement comprehensive field marketing initiatives from start to finishCampaign Management: Work closely with group businesses and their sales teams to devise campaigns aligned with pipeline and revenue objectivesCollaboration: Collaborate with various departments within the marketing team (digital, content, revenue operations, copywriting, and design) to craft cohesive campaigns spanning both online and offline channelsAccount-based Marketing: Create and execute an Account-Based Marketing (ABM) lite programme tailored to drive growth within established industry verticals through personalised campaignsSales Enablement: Be the main liaison for the sales team, ensuring they are equipped with the necessary resources for effective market penetrationAnalysis: Track and analyse campaign performance, providing detailed reports on their success metricsSkills and experience the Marketing Manager must haveB2B marketing experience in the technology sectorExperience planning and executing field marketing or demand generation campaignsTrack record of partnering with salesYou’ll naturally be a self-starter and thrive in a fast-paced environmentGood communications skillsIf this vacancy interests you, we’d be delighted to hear from you.