Marketing Manager

Job DescriptionEnergy Engineering Marketing ManagerBusiness Unit: Sales and MarketingLocation: Leicester (Syston)Contract Type: PermanentHours: 37.5Salary: £42,000.00 - £48,000.00Join Flogas Britain - Off-Grid Energy Leaders!At Flogas, we're not just offering a job; we're offering a chance to be a key player in an organisation that's at the forefront of innovation and change.As our company continues to grow and expand its horizons, we need creative minds who can embrace evolution and lead with a fresh perspective. Your passion for sustainability aligns perfectly with our commitment to creating a more sustainable future.About the roleAs the Energy Engineering Marketing Manager for Flogas Britain, you will be a key driver in promoting our energy-related solutions and services to both on and off-grid businesses.Your role will involve strategic marketing and campaign development for DTGen, a leader in the design, supply, installation, testing, and maintenance of standby power systems and combined heat and power units that support prestige businesses and infrastructure across the UK, and Protech Group Limited, which provides a bespoke engineering, HVAC, energy, and water management services to Businesses across the UK.You will collaborate with internal and external stakeholders from the wider DCC Energy group businesses and divisions to support customers with energy solutions that meet their current business needs and help them through an affordable, manageable energy transition.If you’re passionate about all types of energy and innovative B2B marketing strategies, this position offers an exciting opportunity to make a difference in businesses' energy management and transition.What you will be doingStrategic Campaign Management:Craft lead generation campaigns for B2B bespoke energy solutions from DTGen, Protech Group and FlogasBuild on positioning as a trusted energy partner who can provide a wide range of solutions to solve emergency standby power generation, backup and energy transition challengesEnsure activity aligns with DCC’s greener cleaner energy in your power strategyEvaluate campaign effectiveness and adjust strategies as neededEffective Marketing Communication:Develop and execute targeted marketing communication plansUsing HubSpot and other digital platforms ensures successful Marketing AutomationMeasure and Maximise reach, engagement, and conversionStay informed about industry trends and competitor activitiesStakeholder Engagement:Collaborate with internal teams, including engineers and technical experts, to build relevant and thought-provoking contentBuild strong relationships with external partners and clientsProvide insights to enhance product development and service offeringsAudience Profiling and Targeting:Define customer profiles and segmentsImplement data-driven targeting strategiesOptimise messaging for different audiencesBrand Development and Positioning:Work closely with each business unit and the wider marketing teamsEnhance DTGen and Protech Group Limited’s brand presence in the B2B spacePosition our solutions as industry-leading and customer-centricMarket Development and Business Growth:Identify growth opportunities within the energy sectorDevelop marketing strategies to capture new marketsCollaborate with sales teams to drive business expansionAbout YouWe know that sometimes people can be put off applying for a job if they don't tick every box, if you're excited about working for us and have most of the skills or experience we're looking for, then please apply, regardless of whether you meet all the requirements outlined in this profile.The ideal candidate should possess extensive experience and a proven track record in B2B marketing, particularly within the energy sector, engineering or related industries. They should have demonstrated expertise in strategic campaign management, stakeholder engagement, market development, and brand positioning.Strong analytical skills and the ability to make data-driven decisions are essential, along with excellent communication and collaboration abilities to work effectively with cross-functional teams and external partners.In addition to marketing experience, candidates should have a deep understanding of the energy sector, including knowledge of energy solutions, technologies, and market dynamics. A bachelor’s degree in marketing or a related field is required, and a master’s degree is considered advantageous. Certification in marketing or project management would also be beneficial.Candidates with some technical understanding of energy systems, HVAC, and engineering concepts would have an edge in collaborating with internal teams and contributing effectively to strategic marketing initiatives.The successful candidate will be responsible for crafting and executing strategic marketing campaigns for DTGen and Protech Group Limited, as well as collaborating with internal and external stakeholders to develop innovative energy solutions that meet customers' needs. They will play a crucial role in enhancing brand presence, positioning solutions as industry-leading and driving business growth through targeted marketing strategies.A passion for sustainable energy solutions and innovative marketing approaches is highly desirable, making this an exciting opportunity for individuals looking to make a difference in businesses' energy management and transition towards a greener future.How we will reward you- Competitive starting salary- Discretionary bonus scheme- Great annual leave package with opportunity to purchase up to 5 days extra leave- Enhanced family friendly package- Death in Service- Contributory pension scheme- Employee Volunteer Day’s to support the communities where you work and live- Learning and development opportunities to develop your skills, knowledge and talent- Access to a fully funded eye test and flu jab- Access and discounts on a range of health and wellbeing services i.e., health cash plan, discounted gym membership and our employee assistance platform- Access to our very own benefits platform which provides discounts to over 900 retailers, including days out, holidays and retail storesDiversity, Inclusion, and Flexibility:Flogas Britain are committed to fostering diversity and inclusion across our workforce. We actively encourage applications from candidates of all backgrounds, regardless of gender, age, sexual orientation, disability, ethnicity, or any other factor. We strive to build a diverse and supportive culture of respect and fairness for all.As an inclusive employer, we recognise the importance of achieving the right work-life balance that works for you. Our people work differently depending on their role and needs, from hybrid working to flexible working arrangements. We are open to discussing alternative working arrangements - such as part-time hours and job shares, so please feel free to raise this with us.Join us on our journey towards a sustainable future. Apply now to be part of our dynamic team!
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