Marketing Manager

From day one, our mission has been to create an independent business with a unique culture – one that is controlled by the people who work for it. Finding the most talented and entrepreneurial people has always been key to our success. People come to Howden for lots of different reasons, but they stay for the same one: our culture. That’s what sets us apart, and why we nurture and retain the best talent in the market. Whatever your priorities – work/life balance, career progression, sustainability, volunteering - you’ll find like-minded people driving change at Howden.The RoleWe are recruiting for a new Marketing Manager to help drive the growth of Howden’s Health & Care practice. This is a rapidly growing business within Howden providing insurance solutions for healthcare professionals and businesses including; doctors, therapists, hospitals, pharmacies and care providers.The successful person will play a key role in helping to achieve the Health & Care practices’ strategic objectives by developing and implementing a diverse range of marketing campaigns to engage with clients, the media, the industry and employees, to build brand awareness and drive sales. They will work closely with other members of the marketing team and the Health & Care team, our in-house creative agency, suppliers, partners and internal stakeholders.The TeamHowden’s marketing team plays an integral role in the business’ overall strategy, helping to position Howden as a market leading insurance broker.Team culture is very important to us. We have a strong work ethic but we have fun with that we do and encourage a healthy work/life balance. The team environment is friendly, supportive and energetic.The role is primarily based in our Bristol office but will require travel to our London headquarters approximately two days per month. We are predominantly an office-based team, as we believe this is the best setting to work efficiently, support collaboration and build relationships. That said, we have a flexible approach to working styles and support working from home regularly.Key Responsibilities Work with practice leaders and the Senior Marketing Manager to shape the marketing strategy and lead the delivery of activity.
Manage the production and execution of marketing activity across multiple channels including digital, social, email, content creation, events, video, affinity marketing and traditional media.
Manage marketing budgets, timelines and resources effectively to ensure campaigns are delivered on time and within budget
Build and maintain relationships with key stakeholders including clients, affinity partners and industry contacts
T
rack the success of campaigns, regularly reviewing and understanding the impact of marketing activities, and making suggestions to improve
Produce marketing collateral, as well as research, copywriting and liaising with external agencies to include designers and print suppliers
Coordinate and produce engaging content for the division, including writing, editing and governing client communication such as knowledge articles, news announcements, podcasts, videos and email campaigns
Work closely with sponsored associations and key service partners to deliver additional value to their members and clients
Ensure the Howden brand is applied effectively and consistently across the division
Share best practice and ideas with the marketing team and act as a role model to more junior team members. Skills & Attributes Excellent communication skills, both interpersonal and written
Excellent interpersonal and stakeholder management skills with the ability to work with a diverse range of internal and external stakeholders.
A collaborative and agile approach
A ‘can-do’ attitude, positive mind-set and a self-starter way of thinking
Execution focused, with an organised and structured approach to projects and the ability to multi-task, even under pressure
The ability to work within a team, as well as on their own initiative
Awareness of design process and the software they use, e.g. InDesign, Photoshop
Experience of website management, including previous use of a content management system (CMS), Google Analytics and SEO
Understanding of social media best practice and community management.
This role would suit someone with a strong marketing background and experience
Previous experience in the financial services or healthcare sectors would be advantageous but not essential. Our Culture: People FirstWe’ve travelled far since opening our first office in 1994. Back then we were local experts – based in London, with direct access to the world’s biggest insurance market. We’re still locals, and we still deliver the right advice and the right insurance to our clients. But now, we’re local all over the world. With 15,000 global colleagues and a partner network spanning more than 100 territories, we are the largest independent insurance broker in the world. But our values haven’t changed since day one, when we set out to create a company grounded in:• An employee-ownership model • Aligned external investors• The trust and integrity born of friendship• Expertise• IndependenceOur focus on being a people-first business has always been at the very heart of Howden. Our vision was to create an independent business with a unique culture; one that would survive and thrive as a business controlled by the people working for it. Our employee ownership model sets us apart in the market. It’s created a culture of collaboration and innovation, where we’re driven to think bigger and empowered to challenge convention. Our flat structure and entrepreneurial spirit help us attract the best people and empower them to be the best version of themselves. And when we bring in and nurture great talent, more follows. That makes us better – and that’s better for everyone. Diversity & InclusionAt Howden we consider our people our chief competitive advantage and as such we treat colleagues, candidates, clients, and business partners with equality, fairness and respect, regardless of their age, disability, race, religion or belief, gender, sexual orientation, marital status or family circumstances.Permanent From day one, our mission has been to create an independent business with a unique culture – one that is controlled by the people who work for it. Finding the most talented and entrepreneurial people has always been key to our success. People come to Howden for lots of different reasons, but they stay for the same one: our culture. That’s what sets us apart, and why we nurture and retain the best talent in the market. Whatever your priorities – work/life balance, career progression, sustainability, volunteering - you’ll find like-minded people driving change at Howden.The RoleWe are recruiting for a new Marketing Manager to help drive the growth of Howden’s Health & Care practice. This is a rapidly growing business within Howden providing insurance solutions for healthcare professionals and businesses including; doctors, therapists, hospitals, pharmacies and care providers.The successful person will play a key role in helping to achieve the Health & Care practices’ strategic objectives by developing and implementing a diverse range of marketing campaigns to engage with clients, the media, the industry and employees, to build brand awareness and drive sales. They will work closely with other members of the marketing team and the Health & Care team, our in-house creative agency, suppliers, partners and internal stakeholders.The TeamHowden’s marketing team plays an integral role in the business’ overall strategy, helping to position Howden as a market leading insurance broker.Team culture is very important to us. We have a strong work ethic but we have fun with that we do and encourage a healthy work/life balance. The team environment is friendly, supportive and energetic.The role is primarily based in our Bristol office but will require travel to our London headquarters approximately two days per month. We are predominantly an office-based team, as we believe this is the best setting to work efficiently, support collaboration and build relationships. That said, we have a flexible approach to working styles and support working from home regularly.Key Responsibilities Work with practice leaders and the Senior Marketing Manager to shape the marketing strategy and lead the delivery of activity.
Manage the production and execution of marketing activity across multiple channels including digital, social, email, content creation, events, video, affinity marketing and traditional media.
Manage marketing budgets, timelines and resources effectively to ensure campaigns are delivered on time and within budget
Build and maintain relationships with key stakeholders including clients, affinity partners and industry contacts
T
rack the success of campaigns, regularly reviewing and understanding the impact of marketing activities, and making suggestions to improve
Produce marketing collateral, as well as research, copywriting and liaising with external agencies to include designers and print suppliers
Coordinate and produce engaging content for the division, including writing, editing and governing client communication such as knowledge articles, news announcements, podcasts, videos and email campaigns
Work closely with sponsored associations and key service partners to deliver additional value to their members and clients
Ensure the Howden brand is applied effectively and consistently across the division
Share best practice and ideas with the marketing team and act as a role model to more junior team members. Skills & Attributes Excellent communication skills, both interpersonal and written
Excellent interpersonal and stakeholder management skills with the ability to work with a diverse range of internal and external stakeholders.
A collaborative and agile approach
A ‘can-do’ attitude, positive mind-set and a self-starter way of thinking
Execution focused, with an organised and structured approach to projects and the ability to multi-task, even under pressure
The ability to work within a team, as well as on their own initiative
Awareness of design process and the software they use, e.g. InDesign, Photoshop
Experience of website management, including previous use of a content management system (CMS), Google Analytics and SEO
Understanding of social media best practice and community management. Key Competencies This role would suit someone with a strong marketing background and experience
Previous experience in the financial services or healthcare sectors would be advantageous but not essential. Our Culture: People FirstWe’ve travelled far since opening our first office in 1994. Back then we were local experts – based in London, with direct access to the world’s biggest insurance market. We’re still locals, and we still deliver the right advice and the right insurance to our clients. But now, we’re local all over the world. With 15,000 global colleagues and a partner network spanning more than 100 territories, we are the largest independent insurance broker in the world. But our values haven’t changed since day one, when we set out to create a company grounded in:• An employee-ownership model • Aligned external investors• The trust and integrity born of friendship• Expertise• IndependenceOur focus on being a people-first business has always been at the very heart of Howden. Our vision was to create an independent business with a unique culture; one that would survive and thrive as a business controlled by the people working for it. Our employee ownership model sets us apart in the market. It’s created a culture of collaboration and innovation, where we’re driven to think bigger and empowered to challenge convention. Our flat structure and entrepreneurial spirit help us attract the best people and empower them to be the best version of themselves. And when we bring in and nurture great talent, more follows. That makes us better – and that’s better for everyone. Diversity & InclusionAt Howden we consider our people our chief competitive advantage and as such we treat colleagues, candidates, clients, and business partners with equality, fairness and respect, regardless of their age, disability, race, religion or belief, gender, sexual orientation, marital status or family circumstances.Permanent About Us Our Story
In November 1994, David Howden founded a business that was literally the smallest insurance broker in the world. It had no clients and no track record. But it did have five things:
Equity ownership – the people doing the business, owned the business
A minority external investor with a long-term outlook
A product specialty
3 friends (and a dog)
A commitment to building a business with independence enshrined in its fabric
Today, the business has a global footprint of more than 14,500 employees in 50 countries spanning Europe, the Middle East and Africa, Asia Pacific and the Americas. For the FY22 our Group’s organic growth was 19%, our revenue exceeds (USD) $2bn, and we handle $30bn in written premiums for clients.
Howden Group is an independent, global insurance group headquartered outside North America, comprising:
Want to see what kind of organisation Howden Group is? Click here
to learn about what makes us who we are.
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