Marketing Manager

Product Marketing Manager �40k-�50K HO located in Poole (Hybrid)

A Product led Marketing opportunity managing B2B product centric direct marketing campaigns, both online and catalogue-based marketing. This role will involve a mix of marketing strategy and planning and also hands-on execution.

Duties & Responsibilities

• Hands on leadership for high quality delivery, management and optimisation of activity across all customer touchpoints to grow sales and meet KPIs:
• Manual email sends (customer and prospect)
• Automated emails
• Ecommerce Merchandising
• Landing Pages
• Online and offline merchandising developments
• Informational and institutional content
• Package inserts and other printed collateral
• Collaborate with Ecommerce Team to proactively utilise and leverage ecommerce functionality for stronger trading on-site pop-up tools, customer insights, digital automation tools and navigation.
• Collaborate with Data & Analytics Team to strategically leverage prospect, and customer data to drive response, acquisition, retention, sales and profitability, finding new data sources as appropriate.
• Hands-on leadership of commercial strategy and activity - spending marketing budget effectively in line with strategy and commercial objectives.
• Proactively lead and constantly optimise day to day performance and administration.
• Liaise with Product & Innovation Team, Supply Chain, and Group Buyer on continuous developments such as new product/website launches or alternative product sourcing initiatives, stock management
• Proactively contribute and follow through on ideas for growth Liaise with business development to act on additional commercial opportunities as required.
• Deliver alternative advertising efforts with wider Marketing Team, including trade shows and PR.
• Management and coaching of Product Marketing Executive(s)

Benefits -

• Hybrid working- 2 days working from home & 3 days in the office per week (after probation)
• 25 days holiday rising with years of service, plus bank holidays
• Free parking
• 8% Pension- (3% Employer & 5% Employee)
• Stunning offices with kitchen and break facilities
• Ongoing support, development and training in line with the needs of the role and business
• �200 pa for health and wellbeing activity (after 1 year of service)
• Social committee with organised events and activities
• Opportunity to get involved with events and initiatives to support local charities

Please get in touch to hear more

INDCP