Marketing Manager (Part Time)

Job Description
Marketing Manager - B2B Tech - London - Hybrid - Part Time
Our client, an innovative B2B Tech company are looking for a Marketing Manager.
THE ROLE OF MARKETING MANAGER - PART TIME:
- Design and build of nurture streams within the automation platform to create leads for the sales teams.
- Key contributor to the content programme to include research, opinion pieces, interactive whitepapers, videos, blogs, FAQs, podcasts, demos, and website content.
- Own the divisional client case study programme.
- Analysis, segmentation, and customer dashboarding across the group, to inform optimal customer marketing.
- Partner with sales leadership to pilot an approach for ABM initiative to facilitate cross-sell across the group.
- Play a key role in programmes such as the brand.
- Creation and execution of customer communications.
- Create and execute activities to facilitate this including Customer events & Digital initiatives (roundtables, webinars)
- CRM reporting on lead volumes, pipeline, closed won deals and win/loss analysis.
THE IDEAL CANDIDATE FOR THE MARKETING MANAGER - PART TIME ROLE:
- Entrepreneurial and analytical in approach with a can-do attitude
- Strong communicator/ influencer with demonstrable experience of partnering with sales leadership.
- Three plus years in a B2B marketing role.
- ABM experience preferred.
- Advanced CRM knowledge.
- Experience of marketing automation platforms useful.