Marketing Manager, In-Store [Fendi Harrods]

Reference: Reference: FEND03429
Job title:The In-Store Marketing manager supports the Store Manager in creating and expanding a solid local customer network within the assigned Store by proposing and developing targeted activities, initiatives, and events to recruit new clients, upgrade existing ones and to boost VIC sales.The In-Store Marketing manager is responsible for the development and execution of marketing strategies, campaigns within his/her Store.Main ResponsibilitiesBusiness and Retail PerformanceMonitor the business at boutique levels to drive key insights to growth the business through ad hoc retail analysis and regular reportingManage the budget and targets for specific retail initiativesAssess, develop, and promote the usage of current and new methodology and tools, keeping an omnichannel approach to guarantee a consistent delivery of the store on main retail KPIsLiaise with Europe Retail Operations team to support the store in meeting deadlinesClientelingDevelop in and out of boutique clienteling animations during the year in line with company guidelines, predefined targets of clients and business goalsInitiate, lead and monitor all marketing (CRM, clientele, event, digital) activities, according to the Corporate and Regional guidelinesGuarantee an excellent usage of CRM tools in store and follow up with client advisors to ensure target completionAdvise and coach the store teams regarding the implementation of clientele guidelines and initiativesBuild a network of partners, contacts, and suppliers to reach targeted results in most efficient way on high standards level of the companyProfile:ProfileAt least 5 years’ experience in a retail company within an international environment with a relevant experience in retail marketing. Experience in luxury fashion is a plusMBA or Degree in luxury program, marketing, or business-related subjectsUnderstanding of what drives traffic into a retail environment, and of retail analytics.Ability to review data, identify opportunities and develop action plans to exploit the opportunitiesExcellent interpersonal and communication skills, proactive attitudeStrong project management and problem-solving attitudeGoal orientated, high attention to details and multi-taskingPassioned and curious about luxury fashion industry trendsExcellent usage of MS office tools and BI programs
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