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Marketing Manager (Digital & Traditional)

Posted a month ago

  • Leicester, Leicestershire
  • Permanent
  • NEG DOE + Hybrid (2 days home)
  • £38,000 to £45,000 /Yr
  • Sponsored
  • Expires In 4 days

GBR Recruitment are working exclusively with a leading construction business, recruiting for an experienced 360 degree Marketing Manager (Digital & Traditional) to produce innovative, creative & inspired eye catching marketing content across all digital & traditional marketing formats (website, social media channels, vlogs, blogs, publications, POS�etc.).�



This is an amazing Marketing opportunity ideal for a creative leader, to come in & drive forward the companies digital & tradtional communications, by working hand in hand with the sales teams (attending site visits etc. to capture real content), to increase product sales & marketplace exposure across the UK & Ireland.�



You will be the digital wizard, who�can create engaging content across the companies website, social media channels such as LinkedIn, Facebook, Twitter, Instagram & other social media outlets, plus SEO.�



This is a stand alone role, with you being the go to expert for all things Marketing.



You will set the companies tone of voice to the Outside World.�



Marketing Duties:




  • Design eye catching�marketing content�to promote the company & it's construction industry solutions�(digital & traditional formats / role outs).

  • Produce highly engaging high quality online content across the companies website & social media channels. Driving website visitor numbers & Website referrals.�

  • Deliver engaging content that�captures the desired B2B audience.�

  • Creative writing, Editing &�Proofreading all online content.�

  • Utilise SEO & Google Analytics, to attract high volume�website / social media channels traffic, to help increase sales / exposure.

  • Analyse web traffic metrics & define Marketing strategies from insights.

  • Working closely with the sales team, accompanying them on site visits & producing real live content, plus case studies of builds / installations.�

  • Produce engaging Video content for customers to see actual builds.

  • Carry out market intelligence, exploring what the competition are doing.�

  • Produce Traditional marketing content�(leaflets, brochures, POS displays etc.).

  • Networking at corporate events, trade shows, exhibitions, business breakfast clubs etc.�



Desired Experience:�




  • Innovative & creative 360 degree marketing professional (all formats).

  • B2B sector marketing experience, ideally in the built environment / construction solutions sales industry (modular builds, temporary structure builds, cabins, leisure homes or similar).

  • OMNI channel experience.�

  • Construction materials knowledge could be useful i.e. metals, stainless steels etc.�

  • Knowledge of lead generation software�ideal.�

  • Used to managing small Marketing budgets, is ideal.



The client would also consider someone working at Digital Communications Specialist, or Marketing Executive level, seeking to take a step into a management role (stand alone).



Role is commutable from Leicester, Derby, Coalville, Ashby de la Zouch, Loughborough, Nottingham, Birmingham, Tamworth & surrounding areas.�



Interviews to take place immediately, with a potential June 2024 start!�



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