Marketing Manager - Audience

In this role you will:
Come up with top of funnel tactics and content ideas to attract new audience prospects to engage with our brands.
Develop, in consultation with stakeholders, integrated audience marketing campaign strategies and activity plans that use channels effectively for different personas, and that will achieve commercial objectives.
Drive prospects to our event websites and through the buying cycle from awareness to ticket purchase as well as free visitor sign ups.
Measure and report on campaign performance to key internal and external stakeholders, highlighting revenue risks, opportunities and changing landscapes.
Work as part of a cross-functional team to deliver successful in-person and virtual events
Foster a test-and-learn mindset, constantly analysing and optimising campaigns.
Qualifications
What you'll need...
A self-starter mindset with the confidence to take the initiative
Strong collaboration and communication skills
Creative flair to produce campaigns which go beyond the ordinary
An eye for detail
Marketing experience across search, display, social and email channels
Excellent campaign management experience
Experience of using relevant, engaging content to attract and nurture prospects through the buyer journey
A customer-first mindset - and an interest in the tech sector!
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