Marketing Manager - Arts Picturehouse, Cambridge

Love film? Have a passion for reaching out to broad and diverse audiences? The Arts Picturehouse is looking for a diligentand driven Marketing Manager to work closely with our Head Office team and promote the wildly ranging landscape of modern cinema releasing. Perks include free cinema tickets, discount on Food and Drink, and a host of employee benefits including a Cycle to Work Scheme, We're offering a 24-hour contract at £12.75 per hour to someone knowledgeableabout film and determined to have their voice heard. First Stage interviews will be held on the second week of January, with an estimated start date of 26/01/24. Job Title: Cinema Marketing Manager Direct Report To: Deputy General Manager General Manager (in the absence of Deputy General Manager) Responsible For: N/A Job Description: Cinema Marketing Manger Job Purpose To take prime responsibility, under the leadership of your General Manager, for your cinema’s marketing and for liaison with the Head Office marketing and events teams. The aim is that the cinemas activities and facilities are promoted effectively to existing and new audiences so that attendances for films and events reach their full potential and ancillary income is maximized. Main Duties (Marketing Manager) 1. Liaising with the Head Office marketing teams and taking responsibility for the correct local delivery of centrally-arranged marketing and events activity. 2. Ensuring that local Social Media marketing is fully utilised and aligned with Head Office Social Media marketing priorities (via weekly marketing call) and guidelines (published on Picipedia document). 3. Taking responsibility for effective in-house displays, ensuring films and events are well publicised and that third party advertising is appropriately and tidily displayed. 4. Overseeing the cinemas use of print marketing, ensuring weekly cinema film time leaflets are created and that marketing POS on Web2Print is order when required. 5. Ensuring that on-screen marketing (trailers, internal and external advertising) is current, relevant and as directed. 6. Ensuring internal and external food and drink marketing is effective and integrated throughout the cinema and its communications. 7. Build and maintain effective marketing relationships in the community to promote the cinema as well as club & group screenings. 8. Identify and build local partnerships to enhance our Membership offering at your cinema. 9. Build strong relationships with local media/press for the purpose of maximising the opportunities for free positive publicity and articles in local media. Maintaining a full and up-to-date press contact list. 10. Supporting the cinema management team in generating enquiries for private and corporate hires of all (or any) of the cinemas spaces to increase their profitability. 11. Take responsibility for the effective communication of Marketing briefs to the wider cinema team to ensure they have all necessary information 12. Championing Memberships alongside the management team to drive sales 13. Undertaking and other duties which may be reasonable request of you but the Company for the effective functioning of the cinema and to maximize its business. Note: This job description reflects the present requirements of the post. As duties and responsibilities change and develop the job description will be reviewed and is therefore subject to amendment.
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