Marketing Executive

Our client has a permanent vacancy for a Marketing Executive to be responsible for implementing ambitious marketing and external communications and campaign strategy. Reporting into the Marketing Manager, this role works closely with cross functional teams (e.g. Design, Digital, Operations, Sales) to oversee Marketing activities across their brands.

Hybrid working is available with the role.

This role requires someone who has the ability to manage multi-dimensional digital projects and

initiatives to drive acquisition, growth, and retention across channels, with a focus in developing

impactful email communications. You’ll take ownership of the Marketing Plan and make sure that their strategy is being delivered on time and to an exceptional standard.

Duties and Responsibilities:

Oversee the end-to-end delivery of campaigns and cross-channel communications of portfolio of brands, managing different stakeholders as the campaign lead.

Develop a clear positioning and points of differentiation for the portfolio of brands and ensure

that all marketing communications, both offline and online, reflect market leading position and

propositions of brands within their industry

Develop, manage and execute the purposeful campaign and marketing plans in line with long

term strategy and growth targets to increase leads and revenue for Sales Teams.

Design attractive and effective multi-channel marketing initiatives, campaigns and promotions to

drive new customer acquisition

Develop content, communicate to external customers (Salesforce Marketing Cloud, etc) and build

relationships with key contacts

Measure and report on the success of promotional campaigns. Produce sales analysis and campaign

reports

Drive promotion and lead generation of new product development to support business growth

Own the Portfolio & Campaign strategy, from execution through to measurement, best practice

content creation and amplification

To implement brand and external communications strategy for both existing and potential

customers

Develop copy and produce effective marketing and sales collateral to support new business activities

To conduct ROI analysis on all marketing activities and adjust strategy accordingly

Work collaboratively across the organisation and promote a one team culture.

Such other duties as requested by your line manager

Skills & Knowledge:

Essential

Marketing degree, qualification or CIM

Ambitious, commercial marketer with excellent and creative copywriting skills

Collaborative work style and a team player

Experienced in using email platforms, such as Salesforce Marketing Cloud

Experience in demand creation and contact acquisition campaigns

Experience of integrated promotional, direct marketing and advertising campaigns

Good understanding of digital & social media

Confident communicator who will network and develop strong and productive business relationships

with our suppliers, agencies and internal stakeholders

A good understanding and awareness of brand management

Able to manage a demanding schedule and deliver multiple marketing projects to deadline

Demonstrable experience of running successful projects from inception to delivery (with numbers to

prove its impact).

Great planning, project management, and stakeholder management skills

Adept in Excel and Microsoft PowerPoint. Excellent reporting and presentation skills

Well organised and thorough, with excellent attention to detail and able to work to tight deadlines,

under pressure and within budget

Desirable

Experience in HTML coding

Due to the large number of responses we receive it is not always possible to respond to every application straight away. Should your skills and experience be a match for this role, or any other vacancy we may have, we will normally contact you within 72 hours of receiving your application.  If you wish to apply for further roles please do so.