Marketing Executive, SEO & Digital

Job Title: Marketing Executive, SEO & Digital
Salary:
£30,000
The Company:
SportsPro is the leading media and events company for the business of sports internationally. Our mission is to provide powerful storytelling and insightful commentary that connects, educates and inspires the industry.
We are a Sunday Times Best Place to Work – Small Business 2023. This accreditation comes after our team completed the Times’ engagement survey measuring staff happiness across 6 pillars including Reward & Recognition, Instilling Pride & Wellbeing. SportsPro scored above the industry and global average across all pillars and with a defined People Strategy at the heart of the business, we are proud to put the development, contentment and care of our team at the forefront of our growth.
Sportspro.com and our digital platforms generate nearly 6m views annually, with content central to everything we do. Our editorial and multimedia team produces the latest news, in-depth features, special reports and exclusive interviews, with supporting contributions from a network of carefully curated external partners and prominent industry figures.
Additionally, we have recently launched our premium media subscription product, SportsPro+, which provides members with unparalleled business intelligence, smart business tools and community benefits to help them successfully navigate the next frontier of sport and directly help them do their jobs.
We bring this insight to life through our industry-leading portfolio of events, creating communities in key industry sectors and markets around the world. Our flagship events, along with our specialist and regional summits, bespoke masterclasses and virtual meetings, connect more than 6,000 industry professionals annually. Our objective is to provide an essential business meeting place, add context to the industry’s evolution, and educate its decision-makers to help them do better business.
These products and platforms are underpinned by our unique audience of senior decision-makers, sector specialists, industry-steering innovators, and ambitious sports professionals; all of whom rely upon SportsPro, through its global reach and ever-expanding network of influence, to serve them with the content and connections that matter.
The Role:
We are looking for a Marketing Executive to work alongside our Head of Marketing, to help drive forward the digital marketing of SportsPro products. With a working knowledge of SEO, as well as hands on experience with social and email marketing, and data reporting, this role provides an exciting opportunity for a junior marketer to:
Work alongside our editorial team to drive the organic growth of the SportsPro website traffic and free subscribers.
Improve the organic growth of our membership product.
Be hands on with the optimisation of each SportsPro event website.
Utilise your SEO knowledge to optimise each SportsPro event website.
Harness a data-driven mindset to analyse and optimise your own activities and the team’s.
Work collaboratively with the marketing team, and wider business, building strong relationships and sharing learnings.
This role will also require the individual to support the growth and success of our events and special projects, with the remaining
~30%
of your time dedicated to:
The marketing of our
special projects,
working closely with our Project Manager to drive both brand awareness and downloads.
Supporting the wider marketing team on the delivery of our key events, and our industry awards.
Utilise multi-channel marketing to target key attendees and drive organic conversions.
Take advantage of segmentation, automations, and workflows to optimise your marketing comms.
About You
This role is the perfect fit if you’re amarketing executive with an interest in SEO and organic growth, who is looking to take the next step up in your career. You will have:
Knowledge ofSEO, Google Analytics, and paid search and social.You will have an understanding of what an SEO audit entails, and basic knowledge of what tasks are required to optimise websites on an ongoing basis.
Prior B2B marketing events campaign experience is not a necessity, but an interest in a diverse remit of responsibilities and desire to learn is.
Strong copywriting and editing skills.
Strong data reporting and analytical skills.
Excellent communication skills and ability to build rapport across multiple functions.
Proven ability to use initiative when required and be a problem-solver.
Self-starter approach to work, with strong attention to detail.
Experience with HubSpot and WordPress beneficial.
Due to the high level of applications we receive we are unable to respond to each application. If you have not heard from us within 3 weeks, then you have been unsuccessful in getting to the next stage.