Marketing Effectiveness Lead Strategist

Job DescriptionMarketing Effectiveness Lead StrategistTechnologySalary: £80,000 - £90,000 + 10% BonusLocation: Hybrid/Central LondonWe have just registered an exciting new vacancy for a large data driven technology giant based out of the UK. They are looking to hire two candidates to own the Marketing Effectiveness strategy within a consultancy arm of the business.This role would really suit someone who would would is comfortable with challenging stakeholders in order to make effective change within a global organisation. The focus of this role is to deliver projects around Martech, Generative AI and Data Migration. For you to be successful in this role you have to have hands on experience in Python, R, attribution modelling and mixed market modelling.Skills required:Experience delivering Marketing Effectiveness and Data projects a consulting firm within an Agency environment as you need to be able to adapt to different areas of the business and be solution oriented.Commercial and practical experience within a marketing intelligence role utilising a variety of technologies such as Adobe, Tealium, SalesForce, Pega, Power BI or Tableau.Strong analytical and problem-solving ability with previous experience in transforming complex business requirements into actionable data and analytics solutions.Experience managing the full media data lifecycle and attribution modelling.Proficiency in SQL and hands-on experience with querying databases and data cleansing - this won't be part of your everyday but this skill is needed to have a solid foundation in this role.
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