Marketing Director

Marketing Director
City of London
Permanent
£100,000 - £120,000
Our client is a growing asset management firm looking to hire a Marketing Director to join their team in London. This is an amazing opportunity to work with a reputable and dynamic firm within financial services. The successful candidate will have extensive experience rolling out effective marketing and sales plans. This will be a wide and varied role where marketing, PR, content creation, and E-commerce will be key factors to your success.
WHAT YOU WILL DO
As the Marketing Director, you will be working within the Luxury Asset Management Division.Work alongside the PR agency to implement a successful PR strategy, events, and initiativesInstruct the PR team on what, how, and when they need to deliver key tasksUse existing connections to further develop relationships with important publications to ensure coverage of events, thought leadership activities, and the firm's overallCreate an advertising plan, including PPC campaigns, display, and social media adsWork alongside the advertising agency to implement all initiatives and keep up to date on industry trends and changescreate and develop lead generation initiatives, working closely with the Sales Team to identify areas for improvementIncrease visibility and engagement on social media channelsManage and guide the Organic Marketing Team, ensuring success on UGC campaigns and to improve organic search visibilityOversee the creation of a content plan and timelineEnsure that all projects align with brand values and target audienceManage the creation and roll-out of email marketing campaignsWork closely with other teams to ensure that the marketing arm is working towards core business goalsEnsure that all projects are completed within the allotted marketing budget and create a tangible ROI
WHO YOU ARE
This role requires a creative, organised and innovative individual who is capable of managing and leading large teams. You must have demonstrable experience creating substantial ROI generated by marketing campaigns. The successful candidate will be team-driven and able to work and lead under pressure.
At least 10 years of experience in a Marketing Director role is a requirementExperience in drinks, luxury goods and asset management is essentialExperience working on B2C marketing campaignsExperience using Google Analytics, Google Search Console, SEMrush, HubSpot and WordPressA degree in digital marketing or similarImpeccable communication skills with an acute attention to detailAble to multitask and prioritise while working towards short and long-term goals
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