Marketing Director - NARS & Designer Fragrances

MISSION
ABOUT SHISEIDO GROUP
Our mission : Beauty Innovations for a Better World
Founded in 1872 in Japan, Shiseido Group is within the Top 5 leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in 120 countries with 42,000 employees and 70 nationalities, Shiseido offers a unique selection of Skincare, Makeup and Fragrance brands with a projected turnover over £7.0bn in 2022. Celebrating 150 years of heritage in 2022, Shiseido constantly creates high-quality, safe and innovative cosmetics and develop brands deeply loved by people from all over the world, in line with our mission: Beauty Innovations for a Better World. Did you know that Shiseido is the most awarded company in terms of innovation with a record 31 FSCC Awards?
ABOUT SHISEIDO
Founded in 1872 in Japan, Shiseido Group is within the Top 5 leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in 120 countries with 42,000 employees and 70 nationalities, Shiseido offers a unique selection of Skincare, Makeup and Fragrance brands with a projected £6.8bn turnover in 2021. Celebrating 150 years of heritage in 2022, Shiseido constantly creates high-quality, safe and innovative cosmetics and develop brands deeply loved by people from all over the world, in line with our mission: Beauty Innovations for a Better World.
Did you know that Shiseido is the most awarded company in terms of innovation with a record 26 FSCC Awards?
1. Leverage our unique portfolio of premium Beauty brands across all 3 categories
2. Stay agile and capture new retail opportunities
3. Customer-driven decisions
4. Create a great place to work in Beauty
Our first strength is Make-up, led by NARS, UK's Nr4 color brand with incredible success globally and that gained 4 rankings in the last 2 years thanks to its unique tone of voice and exceptional complexion and lip products.
ABOUT NARS
Created in 1994 in New York by visionary makeup artist François NARS, NARS Cosmetics is one of the leading and most respected brands in the world of makeup artistry.
ABOUT DESIGNER FRAGRANCES
ORGANISATION
Reports to: General Manager, Brands UKI Job Location: London Contract type: Permanent MAIN RESPONSIBILITIES
Determine the UK marketing strategy, budget, and business plan for all brands across diverse distribution channels in line with global and country objectives and develop the media strategy aligned to this, in order to increase market penetration and profitability Oversee and guide brand development, manage the portfolio and define priorities Contribute to growth by driving new product launches and core products Listen to and develop a deeper understanding of local consumers and generate new insights Monitor local trends and feedback findings to regional headquarters/global to ensure the right new product development Manage the budget and the financial implications of forecasts. Partner with Channel Planning to build and maintain annual category-level retail forecast, adjusting as needed to ensure alignment and achievement of overall UK sales target. Develop annual and longer-term category strategy and oversee the forecasts of new product introductions as required to achieve brand objectives Develop and implement the pricing strategy for new and existing products across all channels to contribute to the achievement of sales and profit goals Conduct deep analysis of brand performance, including NPD and launches, and develop key learnings and action points Ensure all activities are properly and timely tracked with an appropriate deep level of analysis that enables key learnings to improve further operation Communicate and work with appropriate parties as the 'UK voice' to ensure that the visual interpretation and representation of the brand is implemented in all distribution and reflects global/regional direction. Be the UKI Market expert (deep knowledge of competitors, pricing, activities, media, PR, in store) to enable effective interaction with RHQ Builds proposition to challenge the status quo with brand holders to properly answer market needs and unlock brand's potential Recruit, motivate, evaluate and develop marketing team members to create an environment where all employees are empowered, engaged and delivering results. Ensure development of expertise and know-how PROFILE
Experience in a similar brand marketing role in preferably Premium Beauty with involvement and understanding of the key marketing processes Experience in working on Pillar/Established multi brands including Experience developing strong integrated owned and paid media plans to support core business and newness. Experience in working collaboratively across multiple functions Media experience to drive campaigns through classic channels and or digitally Knowledge of marketing concepts and techniques and how to apply them Experience in managing, coaching and mentoring a team Proven track record of building innovative campaigns with strong deliverables A strategic and commercially minded leader, with demonstrated ability to identify, analyse and communicate key elements of strategic vision and execution as well as an ability to develop, recommend and implement winning marketing strategies Creative and comfortable coming up with new ideas, with an appetite to take calculated risks and make things happen Highly numerate, analytical and commercial. Oriented to business profitability, full use of available resources, and customer satisfaction A modern world mindset and in-depth understanding of the digital ecosystem as well as new technologies and innovative approaches An inspiring team leader with a proven track record in delivering a high performance culture in a team through coaching, mentoring, and leadership A leader who achieves results by engaging with individuals across the organisation and is open to the challenge and ideas of others. Builds strong working
relationships with colleagues internally and builds effective external partnerships. A real team player with a collaborative approach to achieve overall business objectives A high level of energy, drive, and positivity. A can-do attitude and solutions orientated approach. Ambitious, results driven with a winning mindset Alignment with the group's « Trust8 » working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success THE BENEFITS YOU'LL LOVE
26 days holiday + bank holidays + your birthday day off Holiday buy - up to 5 days Day off when you get married or move house Generous contributory pension scheme - match up to 8% Annual performance related bonus Private medical insurance with Vitality Enhanced parental allowance Life Assurance up to x4 your salary Flexible Friday finish Wellbeing programmes Annual performance and development reviews so you know your career is going in the right direction
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