Marketing Data Analyst

Marketing Data Analyst – West London - £60,000
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We are seeking a friendly and experienced Marketing Data Analyst to join the team! In this role, you will play a key role in analyzing marketing data and providing insights to improve our marketing strategies. The ideal candidate should have a strong analytical mindset and excellent problem-solving skills. If you are passionate about data analysis and marketing, and enjoy working in a collaborative and fast-paced environment, we would love to hear from you!
Responsibilities -
Collect, analyze, and interpret marketing data to identify trends and patterns.
Develop reports and dashboards to effectively communicate data insights to stakeholders.
Conduct market research and competitor analysis to identify new opportunities and trends in the industry.
Collaborate with marketing teams to develop data-driven strategies and campaigns.
Provide recommendations on marketing strategies based on data analysis.
Create and maintain data models and databases to streamline data analysis processes.
Identify and fix data quality issues to ensure accurate and reliable analysis results.
Stay up-to-date with the latest trends and best practices in marketing data analysis.
Requirements -
Proven experience in marketing data analysis, preferably in the computer software industry.
Strong analytical skills and attention to detail.
Proficiency in data analysis tools such as Excel, SQL, and Google Analytics.
Experience with data visualization tools such as Tableau or Power BI.
Knowledge of statistical analysis techniques and methodologies.
Strong communication skills and ability to present complex data insights to non-technical stakeholders.
Ability to work collaboratively in a team environment.
Self-motivated and able to work independently with minimal supervision.
Familiarity with digital marketing channels and metrics.
Knowledge of programming languages such as Python or R is a plus.
Marketing Data Analyst – West London - £60,000