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Marketing & Corporate Affairs Manager (MARKETING PLANNER)

Posted a month ago

  • Swindon, Wiltshire
  • Any
  • External
  • Expired - 2 months ago
Job DescriptionA fantastic opportunity has become available to play a key role as Marketing Planning Manager in the Planning & Partnering Team (P&P).As a member of the Customer Brand & Engagement community, you will sit within the Personalisation & Performance Marketing Team and will be responsible for working in partnership with retail product & marketing teams to design marketing plans that meet customer needs and drive commercial & brand engagement outcomes.Working collaboratively with a variety of stakeholders you will ensure we have an effective and efficient set of plans, focussed on enabling the delivery of key priorities.And of course, at the heart of our plans will remain our 15 million members, who are at the centre of every decision we make as a Society. Every role, no matter what its objective, is member focused.The role requires marketing, planning and engagement expertise, business and commercial acumen, stakeholder management capability, strong interpersonal and communication skills, data, and insight analytical capability.What you'll be doingYou’ll spend regular time with your key stakeholders building strong relationships and a deep understanding of the commercial/market/brand/channel/customer insight and the future propositional roadmap. And you’ll work collaboratively with your partner areas to develop detailed plans that meet customer needs and achieve our commercial & brand outcomes. As part of that you will work closely with the broader personalisation and performance teams to unlock potential and move closer towards our ambition of delivering truly personalised customer communications.You’ll also work closely with other members of the Personalisation and Performance team on how we’ll measure our effectiveness and forecast for future activity. You will be prioritising, making decisions, and finding solutions to blockers and issues daily – this role is varied and interesting.You will work in your team to generate innovative ideas for marketing, creating business cases to support them and driving a marketing plan forward.You will support the team scanning and spotting ‘pain points,’ such as potential barriers, prioritisation, resource, budget concerns and ensuring the appropriate escalation is followed.​​Using your excellent organisational skills, you will help to arrange/prepare for stakeholder sharing sessions – including agendas, ensuring inputs and outputs are created.​You will support the coordination of ‘T-shirt sizing’ of back logs and driving the prioritisation to move the plans forwards​.You will help the team in understanding & sharing the future landscape of proposition & service, maintaining an holistic view and ensuring channel/creative/messaging consistencyAbout youExperienced working and collaborating with multi-disciplined teams to understand opportunities, developments, and initiatives.Excellent stakeholder relationship management skills to support important partnerships across the community with the aim of supporting and evolving our planning approach.Highly adept at engaging partners, supported by excellent negotiation and influencing capabilities. (you need to genuinely love collaborating and building exceptional relationships to thrive in this role)You will have a ‘member first’ mindset, always looking at how we can evolve our customer experience through our marketing and planning.Ideally, you will have a solid understanding of marketing within financial services and have valuable experience of working in campaign process or marketing matrix environment.An excellent eye for detail to ensure plans are balanced and can be supported by the wider marketing community.Your organisational skills will be second to none and you will have the ability to prioritise and flex your work to support your team.A team player who can work effectively with senior managers, members of the Brand, Customer & Engagement community, and members of our graduate programme alike.You thrive on working in a positive ‘can-do’ team with a proactive approach to your work and engagement with colleagues.Role model behaviours driving for a one team mindset, greater collaboration, and enhanced / more efficient ways of working​Test and Learn approach – someone who encourages test and learn, sharing successes and learning from failuresOur Customer First behaviours are all about putting customers and members at the heart of how we work together. You can strengthen your application by showing the behaviours that resonate with you, and how you might have already demonstrated these.Say it straight - This is about being honest and direct with good intent and saying what needs to be said in the room. It’s also about being clear, precise, and using language that we and, importantly, our customers and members can understand.Push for better - This is about aiming high and constantly looking for better in how we work together and serve our customers and members.Get it done - This is about prioritising what will have the greatest impact, being decisive and taking accountability for delivering on the end-to-end outcome.We know applying for jobs can sometimes feel like you’re sending an application into a black hole. We review each application individually. So, it’s a good idea to call out your most relevant experience on your application to give yourself the best chance.The extras you'll getThere are all sorts of employee benefits available at Nationwide, including:A personal pension – if you put in 7% of your salary, we’ll top up by a further 16%Up to 2 days of paid volunteering a yearLife assurance worth 8x your salaryA great selection of additional benefits through our salary sacrifice schemeGympass – Access to a range of free and paid options for health and wellness.Access to an annual performance related bonusAccess to training to help you develop and progress your career25 days holiday, pro rata
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