Marketing & Communications Officer Macrobert

Thank you for your interest in this role at Macrobert Arts Centre. In this pack, you’ll find out more about Macrobert Arts Centre, the job details and some of the skills & qualities we think are important.
This is a new role at an exciting time for Macrobert. In May 2024, our new Artistic Director/CEO Ed Robson will join the organisation and Macrobert Arts Centre will continue as a Creative Scotland Regularly Funded Organisation up to March 2025. We have, with the support of our Interim Director Lucy Mason, submitted a Stage 2 Application to Creative Scotland’s Multi-Year Funding with the outcome expected in October 2024. In March 2024, our new Marketing & Communications Manager
joined the business with ambitions to rebuild and reinvigorate our marketing effort. Our new Marketing & Communications Officer will join a small but mighty existing team of three.
For our Management Team and Director details see our website.
Please complete the online Equal Opportunities Monitoring Form and upload a copy of your CV and a letter (no more than two sides of A4) explaining what you could bring to this role and to the Macrobert team to: #####
Equal Opportunities Form
Deadline for submission of application 4pm on Thurs 30th May 2024
Interviews will be held at Macrobert Arts Centre on Thurs 6th June 2024
Only through a diversity of voices can we create an arts sector that is representative and open to all.
Our ambition is to embed equalities practice in our everyday thinking, in every part of the organisation and we actively encourage applications from all sectors of our community. The Equal Opportunities Monitoring Form is for statistical purposes only and will be separated from your application anddestroyed once the data has been collated.
If you would like to discuss access support for applicants, get more information or to talk about this role informally, in confidence, then please contact #####
These conversations are to support applicants but will not influence our selection process.
Job title: Marketing & Communications Officer
Work Area: Marketing and Communications
Accountable to: Marketing and Communications Manager
Hours: Full time 35 hrs p/w (including some evening/weekend working, as required)
Salary: £24,328
Location: Hybrid with a minimum of 3 days per week at Macrobert
Occasional travel to arts settings may be required
Holiday allowance: 30 days per year (Apr – Mar), including bank holidays
Key relationships: Macrobert Art Centre staff including, but not limited to, Management Team, Freelance Artists & Designers, Visiting Companies and Partner Organisations
Organisational standards:
We have organisational standards covering these main areas which all staff are expected to adhere to:
Standard 1 – High performing team
Standard 2 – Customer service excellence
Standard 3 – Safety first
Macrobert Arts Centre is a cultural hub for Stirling, Forth Valley and Scotland. We host a rich mix of live performance, a curated cinema programme, exhibitions and an extensive creative activities programme, working with and for communities across Forth Valley.
We believe in the power of the arts to stimulate conversation, to bring people together, to
challenge preconceptions and to share worldviews: in short, to make the world a better place.
We believe in supporting creative people and ideas, to build a creative sector that is more
vibrant, nourishing and sustainable.
We believe that an arts centre should be for everyone.
We recognise the environmental impacts arising from our operation and are working to embed
sustainability in the heart of our business practice. We expect everyone at Macrobert to play their part in this.
Job Role and Description:
The purpose of this post is to contribute to the success of Macrobert Arts Centre through effective delivery of its marketing and communications needs. Working closely with the Marketing and Communications Manager and the existing team, the Marketing and Communications Officer will; widely share information about our programme; create marketing materials in printed and digital formats; build engagement with current and potential customers; as well as collaborating with stakeholders and
colleagues to drive ticket sales and audience growth across all Macrobert Arts Centre’s programme areas.
You will work collaboratively with all members of the team to create and disseminate marketing collateral which promotes
Macrobert and its programme, including print and digital assets
and press releases.
You will have a flexible approach with an eagerness to collaborate with colleagues and professional partners.
You will have a warm and welcoming manner, strong interpersonal and communication skills, acting as first point of
contact for artists & visiting companies.
You will have a love of the arts and be keen to encourage people to engage with the arts. The Marketing and Communications Officer will need to work flexibly, including occasional evenings and weekends, in order to support events and projects.
Duties and Responsibilities
Principal areas of responsibility are as follows:
• Participating in the creation, implementation and review of comprehensive campaign plans for; live events, cinema, creative activities and development/fundraising programmes.
• Contributing to the development of ideas for the promotion of Macrobert and our programme of work.
• Generation of digital and printed marketing materials (visuals and text).
• Scheduling and delivering the dissemination of digital marketing materials.
• Management and distribution of a selection of printed marketing materials.
• Keeping all in-venue printed and digital information current.
• Regularly attending performances and events, connecting with customers and with programme content.
• Co-ordination of timely submissions from others who create and contribute to marketing materials.
• Preparation for and involvement in face-to-face promotional events.
• Being a point of contact for visiting companies, artists and film distributors, ensuring effective
delivery of their event campaign plans.
• Connecting with student groups to increase engagement with University of Stirling students.
• Working inclusively with colleagues across the organisation to increase promotion of our activity.
• Providing information and images to Macrobert’s PR agents and other external comms providers.
• Working to promote and protect Macrobert Art Centre’s brand.
• Being part of the GDPR User Group and a GDPR Champion for Macrobert.
The Marketing and Communications Officer may be asked to carry out any other tasks appropriate to the title and status of the post.
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