Marketing Automation Strategy Manager

Who we're looking forPwC are seeking an experienced Marketing Automation Strategy Manager to join PwC's UK Digital Marketing Team, part of Sales & Marketing.The Digital Marketing team creates compelling digital experiences for our clients across all channels, leads the firm in the development of digital marketing strategies and identifies and implements the right tools and technologies to support our ambitions.
The team's channel responsibilities include digital advertising (paid social, PPC, display), organic social, email/automation and UX, website journeys and SEO. All underpinned by data and insight.
The Digital Marketing team collaborates with the business and the wider Sales and Marketing function including teams such as brand, design, content development and campaign management to shape the right approaches. It also works closely with a group of digital agencies that span web/Marketing Cloud development, SEO and paid media and directly with platforms like LinkedIn. It also has strong relationships with Salesforce, IT and Risk, which are key to furthering our MarTech strategy.Sales & Marketing is a centralised support function and covers all aspects of professional services marketing, sales support and business development. The prime area of focus for the function is to support the development and implementation of the firm's market strategy and in particular to ensure:
We innovate every day
We are inclusive by default
We deliver commercial impact with purpose
We tell stories that inspire. The successful candidate should have a good level of experience working with a Marketing Automation platform (Salesforce Marketing Cloud preferred but training will be provided) and will join a team of experienced Marketing Automation specialists which the individual will work closely with.They will have an analytical flair, understanding the client journey whilst being able to bring out key insights to help create a more personalised experience for our clients. They will support and upskill our wider Marketing teams with automation and customer journey strategy development, and the creation and execution of automated marketing campaigns.The individual will be involved in both the day to day platform operations and our wider marketing campaign projects. They will support our teams as they start to utilise the platform further, getting involved in upskilling and training them to become confident users.Responsibilities Designing automated marketing campaigns/lifecycle customer journeys within Salesforce Marketing Cloud using tools such as Email Studio, Journey Builder. Marketing Cloud Personalisation & Cloud PagesResponsible for building/designing and analysing the performance of our cross channel communication journeys Ensuring segmentation, messaging/content/imagery, customer journey, and reporting are all functioning properly, helping to create personalised experiencesSupporting the wider Marketing teams with automation and journey strategy development; managing building, UAT and QA, pilots and tests, and carrying out analysis (reporting/tracking) to drive best practiceDriving continuous improvement to processes, systems and templates that team members and the wider department use for data management, email and automated marketingDeveloping and executing against an A/B testing strategyKeeping up-to-date with Data Protection laws and industry best practice, trends and standards. Driving innovation around email and automated marketing and ensure key information is shared appropriatelyAuditing marketing sends to ensure they meet guidelinesDelivering best practice training to our supporting teamsWorking with peers within the Marketing departments to deliver on annual objectives for the department and objectives for the marketing campaigns.Potential to include line management responsibilitiesQualifications & Experience
Previous experience working on an email marketing automation platform, ideally Salesforce Marketing Cloud
Marketing Cloud certification would be advantageous
Experience working of working on customer lifecycle programmes
Basic HTML / CSS skills
Knowledge of SQL and Salesforce AMPscript
Used to delivering projects to schedule and achieving desired results, in liaison with the wider business
Good understanding of relevant legislation and industry best practice
Excellent communication and stakeholder management skills to support advising the marketing function and business.
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