Manager, Customer Marketing - Agribusiness

Join our team:TELUS Agriculture & Consumer Goods is a great place to work. You can see it in our team members. The diversity of the team and their unique contributions set us apart from the competition. Our success is based as much on our future friendly team as the innovative technology solutions we offer.
Our team members include people like you – enthusiastic, innovative, passionate and energetic. We believe that you'll find our high-performance culture personally fulfilling, professionally challenging and financially rewarding.Here is what you will do:
As a senior member of the Brand & Customer Marketing team, the Manager, Customer Marketing - Agribusiness will play a vital role in leading the team responsible for demand generation for our Agribusiness solutions. Your responsibilities will include:
Leading the development and execution of all demand generation efforts, including ABM, content and event marketing; working in collaboration with the digital promotions team to deliver resultsTranslating overall business unit objectives and targets into goals and plans for the Agribusiness marketing teamWorking in collaboration with the brand team and agency partners to deliver content and creative that is customer-focused, compelling and on-brandRegularly engaging a wide range of stakeholders across sales, product marketing, product and customer success to develop strategies, messaging, and processes that drive buy-in and collaboration between sales and marketing throughout the funnelManaging weekly and monthly reporting on KPI’s to senior-level stakeholders across the organization. Developing action plans accordinglyIdentifying, building and managing strategic partnership programs across the industry, ensuring maximum value is capturedSupporting the harmonization of acquired brands and teams into the larger Marketing and Revenue Operations teamDriving team engagement and professional development of members of the Agribusiness and larger Brand & Customer marketing teamBuilding processes, tools and ways of working that support high-quality, efficient and collaborative work across the sales, marketing, product and customer success teamsJudiciously managing the expenditures and ROI of the Agribusiness marketing budget
Qualifications
You're the missing piece of the puzzle:
10+ years experience in a marketing related rolePost-secondary degree or equivalent experienceProven expertise driving results in a B2B environment leveraging ABMExperience influencing decision making across diverse business teams, along with the ability to turn data into meaningful insights and action plansMust be comfortable with autonomy, able to manage multiple stakeholders and projects with extreme attention to detail and organisation skillsA collaborator who can work cross-functionally – role requires substantial relationship management both internal and external to the business unit Strong business acumen with an ability to evaluate ideas against business needs and success criteriaAbility to simplify complex issues and proven track record of developing highly effective executive communicationsExperience influencing decision making across diverse business teamsExperience in the Agriculture industry (retail or manufacturing) industry an assetMarketing experience in a SaaS role considered an asset
Great to haves:
Self-starter – able to work independently; anticipates needs and takes initiative Analytical – able to quickly synthesize key information and take action to drive resultsOrganized – excellent time management and prioritization skillsAdaptable – comfortable working in a dynamic, quickly evolving environment Problem solver – able to easily pivot and find new, innovative solutions Team oriented – exceptionally strong interpersonal skills, works well with individuals across teamsLeader - able to create clarity and define success in a way that motivates and inspires a team around deliveryCoach-like - guides and empowers team members through feedback, questions, and support to foster growth and maximize their potential.Customer focused - pays close attention to the pivotal details that impact clarity and delight in the customer journey
Join us
Collectively, our talented team and integrated solutions uniquely position us to transform collaboration within the industry at a global level, empowering and connecting producers to consumers for a more efficient, sustainable future.
Everyone belongs at TELUS Agriculture & Consumer Goods. It doesn’t matter who you are, what you do or how you do it, at TELUS Agriculture & Consumer Goods, your unique contribution and talents will be valued and respected. Because the more diverse perspectives we have the more likely we are to crack the code on what our customers want and our communities need.
Do you share our passion for enabling remarkable human outcomes?
Together, let’s make the future friendly.
AccessibilityTELUS Agriculture & Consumer Goods is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices, and all qualified applicants will receive consideration for employment.
We offer accommodation for applicants with disabilities, as required, during the recruitment process.
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