MAC - Assistant Product Manager

ABOUT ELC / BRAND
Do you want to work for a brand that empowers you to be yourself, is at the forefront of culture and stands for positive social impact? Then you've come to the right place. As the world's leading beauty trendsetter and one of the largest brands in the Estée Lauder Companies portfolio, M-A-C (Make-up Art Cosmetics) continues to transform for the future while remaining true to our core values of diversity, inclusivity, and individuality. All Ages, All Races, All Genders... this is what we stand for.
POSITION SUMMARY
We are looking for an enthusiastic Assistant Product Marketing Manager to join our Marketing team at MAC.
As an Assistant Product Marketing Manager, you will manage and deliver exciting new Lip & Eye category launch campaigns and support the Product Marketing Manager on the wider product marketing activities.
To ensure we take key learns from each activity and plan for excellence in execution, you will be in close contact with makeup artists and cross-functions to track results, key insights, and feedback for future activity.
As a beauty lover, you will be a market expert, and keep a close eye on competition and category trends to report monthly on innovation in the market, best in class execution and opportunities for the brand.
As a highly organized individual with a flair for creativity and excellent communication skills, you will work with suppliers and internal teams to project manage the creation of our local lip sets from packaging concept through to execution on counter.
We are looking for someone who is passionate about beauty, keen to develop their career in the Product Marketing field and is energized working in an exciting fast-paced environment.
WHAT THIS ROLE DOES
MARKETING CALENDAR
Lead the maintenance of the Marketing Calendar for Lip & Eye category, ensuring that on counter dates, promotion plans, and results are accurate and up to date.
NEW LAUNCH SUPPORT
Pull and analyse new launch sell through data and collect Artists' qualitative feedback about new launches and promotional initiatives to determine needs for reactive launch support. Support with insight generation to guide strategic planning around innovation for Lip & Eye
Build toolkits for Lip & Eye launches, presenting the vision to the brand and ensuring that the 360-launch support plan supports the forecast ambition. Post launch, lead the post campaign analysis to track and analyse success of each support lever to optimise future planning. Collaborate cross functionally with wider teams to ensure successful new launch campaigns and provide any assistance from product marketing. Work closely with the global team to ensure new product samples are arranged in time for key retailer strategy meeting seasons. BASIC LINE
Create an accurate forecast for all new Lip & Eye launches, with the guidance of the Product Marketing Manager. Ensure forecasts are submitted in timely manner, by receiving alignment from internal stakeholder and relaying the final approved forecast volume to the demand planner. Work collaboratively with Earned Media team to support MAC VIVA GLAM campaigns (lipstick that contributes 100%* of the proceeds to charity) *Excluding VAT PRICING
Build pricing proposals for new Lip & Eye launches, ensuring that pricing is loaded into SAP 3-6 months ahead of on counter dates and align key stakeholders. Propose strategic RRP for all new Lip & Eye launches, to increase brand's competitiveness in the market.
Support the Product Marketing Manager on the annual price review & product line edit for Lip & Eye categories SAMPLING
Support the Product Marketing Manager on strategizing and execution of Lip & Eye related samples, to drive the brand business. PROMOTIONS & KITS
Lead locally produced Lip & Eye kits' production, from creative briefing to redressing; analysing key results, insights, and feed back to build product, packaging, and P&L proposals to target customers during high traffic moments to drive consideration and incremental sales. Support the Product Marketing Assistant to track and analyse the success of each promotion and build performance re-caps to showcase the results and key learns. Lead locally produced promotional goods / Gift with Purchases to support 5 star Lip & Eye launches. ADMIN & BUDGET MANAGEMENT
Support Product Marketing Manager on locally produced sets' COGs budget maintenance: all POs to be raised before activity commences & all spend to be aligned with budget / over and underspends agreed with the Product Marketing Manager (& Marketing Director). DATA ANALYSIS & PRESENTATION
Support the Product Marketing Assistant on monthly Circana market data reporting to internal stakeholders.
Attend seasonal retailer strategy meetings to present new launch product overview and strategy to retail partners, as the Lip & Eye category lead. PROJECTS / WORK YOU WILL BE PART OF
Here is an example of some of the exciting projects the chosen candidate will be involved in:
Leading the 5 star Lip programme, one of our biggest campaigns of the year Working across functions to build channel plans for our Lip and Eye launches and support Viva Glam campaigns to drive MAC's Inclusivity, Diversity & Equity initiative Be the first to know the exciting future new launches from MAC and provide feedback to ensure market preference and trends are reflected
Developing & successfully launching locally created lip sets that drive incremental business WHY THIS IS IMPORTANT TO ELC / BRAND:
This role is important to M·A·C to:
Work in collaboration across teams to deliver a cohesive and effective go to market strategy and execution Ensures the brand delivers the very best experience for customers through innovative actions and product offerings Educate the team on M·A·C and competitor insights within the beauty market to allow the brand to be reactive and at the forefront of trends WHAT YOU WILL NEED TO BE SUCCESFUL IN THIS ROLE:
Passionate about M·A·C, the beauty industry and consumer trends Be highly organised, able to juggle multiple projects and work to tight deadlines Be self-motivated, proactive/autonomous and keen to learn in a fast-paced environment Be able to demonstrate excellent communication skills Be able to demonstrate a strong attention to detail Be able to demonstrate excellent computer skills (Microsoft Outlook, Word, Excel [Intermediate Level, highly numerical], PowerPoint [Intermediate/Advanced, high level of creativity]) Be reliable, committed, and willing to go above and beyond as and when the brand requires I,D&E STATEMENT
The Estée Lauder Companies' collective vision is to be the most inclusive and diverse beauty company in the world, and to be both the employer of choice for diverse talent and the brand of choice for our global consumers. We are a people first company, respecting and caring for our employees, communities, and consumers. With consumers in approximately 150 countries and territories, and 70 languages at the point of sale in the UK & Ireland, it is essential that we continue to have a diverse workforce that understands local relevance and the changing beauty needs of all our global consumers.
Qualifications
Compensation and Benefits
Hybrid Working (2 days WFH, 3 days office based) Generous Bonus Opportunity that usually performs ahead of target 25 Days Annual Leave (exc. Bank Holidays) that increases with length of service up to 29 days. 1 additional day of Annual Leave to celebrate your birthday Holiday Purchase scheme that enables you to get five additional days Summer Fridays for five months of the year Market leading Family Leave provisions Generous Staff Discount & Credit Benefits platform with exclusive discounts and offers Mental Health Wellbeing Provisions (Unmind App and Employee Assistant Programme
Job: Marketing
Primary Location: GB-ENG-London
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 244036
Estee Lauder Companies is an equal opportunities employer. We positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
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