Loyalty Analyst

Job DescriptionLOYALTY ANALYSTSOUTH BIRMINGHAM (hybrid)Up to £45,000 + benefitsSupporting customers across the UK both in-store and online, this is an excellent opportunity to take ownership of the loyalty programme for this leading UK retailer!THE COMPANYThis client is a huge, household name retailer, operating as the leader in their market sector and a go-to for customer needs. With a powerful loyalty scheme and different product offerings, the Analytics function supports various projects for the business.THE ROLEAs a Loyalty Analyst, on the day-to-day, you will be:Conducting deep-dive analysis into data to segment the database for better understanding of the customer databaseWorking on cross-sell and up-sell initiatives between business areas to maximise customer value and encourage membership to the loyalty schemeUsing LTV metrics to understand customer frequency, average transaction value, acquisition, retention and incremental spend behavioursCreating actionable insights and presenting back to non-technical teams.Forecasting promotional performance to the finance team.YOUR SKILLS AND EXPERIENCEExcellent skills in SQL for data analysis, manipulation and coding, and data visualisation for reporting and sharing insightsPrevious customer insight or campaign analytics experience for understanding the customer base and important customer KPIs - loyalty, acquisition, retention, churn, LTVExcellent communication and strong stakeholder management skills for sharing insightsTHE BENEFITSUp to £45,000 base salary DOEWider benefits package - bonus, pension, etc.Hybrid working - twice a week in the office south of BirminghamFree parking as it's easiest to drive to the officeAn excellent team culture and business name for the CV, as well as great experience working across their loyalty scheme and customer dataHOW TO APPLYPlease register your interest by sending your CV to Alanah Chambers by clicking the Apply link on this page.Please note:this role is only for applicants who reside in the UK due to the requirement of a presence in-officethis company is unable to provide sponsorship on this occasion for this positionDesired Skills and ExperienceSQL, customer insight, segmentation, retention, acquisition, marketing, insights, reporting, dashboards, stakeholder engagement, stakeholder management, insight delivery, loyalty analysis, loyalty analyst, loyalty, acquisition, retention, LTV
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