Lead Product Designer - Growth

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.
If there’s anything we can do to accommodate your specific situation, please let us know.
About Cleo
Most people come to Cleo to do work that matters. Every day, we empower people to build a life beyond their next paycheck, building a beloved AI that enables you to forge your own path toward financial well-being.
Backed by some of the most well-known investors in tech, we’ve reached millions of people to support them throughout their financial lives, from their first paycheck to their first home and beyond. We're hitting headlines too. This year, Forbes named us as one of their Next Billion Dollar Startups, and we were crowned the 'Hottest Tech Scaleup' at the Europas.
Follow us on LinkedIn to keep up to date with new product features and insights from the team.
On the frontier of design
We're moving through uncharted territory with brand new design challenges around conversation, UI, brand, TOV and applied machine learning AI that don’t have much precedent yet. We’re using all that to help people improve their financial health, solving money problems that make a very real and tangible difference to our users.
The role
Cleo’s Growth pillar is focused on acquiring new users as efficiently as possible and helping all our users to get value from Cleo as quickly as possible.
As a Lead Product Designer in our Growth pillar, your work will be essential in driving the next phase of Cleo’s mission to help more people on their journey towards better financial health.
This includes a focus on organic growth and user engagement initiatives such as creating a world-class onboarding experience across all our products and subscriptions, designing journeys that mean users can find value quickly from our range of features, or improving Cleo’s virality through driving user referrals in the app.
What you’ll be doing:
Work in a dedicated, cross-functional squad to identify and solve a range of current and new user needs that will create value for them and for Cleo as quickly as possible
Align design vision and KPIs, and help to raise the bar for design quality and consistency on the Growth pillar
Drive the long-term growth of Cleo products and features through a combination of data analysis, product ideation, and experimentation to optimise product experience
Influence strategy and roadmaps through using data and insights to understand trends in user behaviour and product usage
Execute on growth initiatives through designing high quality and impactful user experiences and journeys to land impact on product goals
Maximise the team’s impact and learnings through a test, learn, iterate design process
About you:
You should ideally have 5 + years of relevant experience and passion for growth and engagement related work
You can share mobile app focused design work that shows a proven track record of high quality execution in high-growth, fast-paced and product-led businesses
You are a strongly outcome-focused individual motivated by the measurable impact your work has on our users and on the product whilst aligning with business OKRs
You thrive on getting deep into the data and the details to improve existing features and journeys
You are a proactive problem solver who can effectively bring structure to large or ambiguous problems to generate buy-in from stakeholders
You are a strong cross-functional collaborator who can partner successfully with tech and marketing stakeholders to deliver bottom line impact on growth
Additional preferred experience:
An understanding of cognitive psychology and how to apply social mechanisms in an ethical way e.g. gifting, referrals, engagement, activation etc
The ability to think beyond conventional UI patterns and come up with new creative ways to use AI and chat
How long will the process take?
We aim to move as fast as possible. Usually 3-4 weeks is enough time for us all to get to know each other.
Step 1: An initial 30 mins intro phone call with a member of our Talent Team to learn more about your experience and why you want to work at Cleo
Step 2: A Portfolio interview with a design manager to walk through some of your design work, impact and process as well as get to know you
Step 3:A case study presenting a more in depth example of impactful work you’ve delivered with two of our design team
Step 4:A final 45 minutes values interview with two cross-functional peers from our Product, Data, marketing or Engineering teams
What do you get for all your hard work?
A competitive compensation package (base + equity). You can view our public progression framework and salary bandings here: This role is level PM3/4 and we can pay between £62,737 - £106,905 pa depending on experience
Work at one of the fastest-growing tech startups, backed by top VC firms like Sofina, Balderton & EQT Ventures.
A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
Flexibility: We treat you as humans first, employees second. Because we can’t fight for the world’s financial health, if we’re not healthy ourselves. This means all the usual perks but it also means flexibility. We take pride in being a flexible workplace that trusts our Cleople to deliver their best work, giving you the autonomy to structure your day around morning drop-offs to school or daily dog walks.
Hybrid-first: Join our hybrid-first team, where we blend the best of both remote and in-office work. We expect our team members to be in our London office 1-2 times a week. On Thursdays, we buy you lunch but you can come to the office on whichever days work best for you!
Other benefits;
Generous pay increases for high-performers and high-growth team members
Equity top-ups for team members getting promoted
25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo)
Check out our new benefits package here:
6% employer-matched pension in the UK
Company-wide performance reviews every 8 months e.g every 2 terms, in line with our termly cycles (Jan-April, May-Aug, Sept-Dec):
Private Medical Insurance via Vitality, dental cover, and life assurance
Enhanced parental leave
1 month paid sabbatical after 4 years at Cleo
Regular socials and activities, online and in-person
We'll pay for your OpenAI subscription
Online mental health support via Spill
And many more!
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