Lead Knowledge Analyst – Media Industry, Advertising Expert

WHAT YOU'LL DOAs a Lead Knowledge Analyst (LKA) within BCG's TMT Practice Area, you will collaborate and partner in a growing global team, providing media sector expertise and insights with a particular focus on the advertising sub-sector. You will work together with case and proposal teams to provide knowledge assets, analysis and expert advisory. You’ll serve as a thought partner and content expert to case teams and topic/sector leaders, helping structure and solve complex issues.Additionally, as an LKA you will drive development of intellectual property and knowledge assets to support the media sector advertising sub-sector, serving as an active contributor to commercialization efforts for the media industry, whilst working with business leaders to drive proposals & go-to-market efforts. As an LKA, you may line manage a team of junior colleagues, taking responsibility for their goal setting, ongoing feedback and career development support.The TMT practice area is one of BCG's fastest growing practice areas. We work with high tech, media and telecommunication clients to make sense of the changes transforming their industries, define winning business models suited to the new competitive environment, and implement those models in ways that create competitive advantage. BCG TMT’s vision is to be recognized as the transformation partner with leading TMT companies who are changing the world.YOU'RE GOOD ATSolving complex client problems through relevant analytical approaches and customized solutions in the advertising industry and the broader media sector. You have a deep understanding of client demands in the TV & Digital Advertising space and are comfortable working in business-shaping projects such as organizational design for a media business or development of GTM propositions.Driving development and maintenance of knowledge assets e.g. tools, media sector materials, based on different client contextsCommunicating with senior stakeholders, demonstrating the ability to engage your audience effectivelyManaging a portfolio of projects, with strong awareness of business priorities and commercial impactTraining, coaching, and mentoring junior team membersWorking in an ever changing and complex environment, and comfortable with ambiguity and navigating a fast-paced environmentManaging time-zones, closely work with North American topic leadership groupYOU BRING (EXPERIENCE & QUALIFICATIONS)3+ years consulting experience in the advertising industry or broader media sector required; candidates with consulting experience preferredIn lieu of consulting experience, 4+ years minimum industry experience required; 6-10+ years of industry experience strongly preferredBachelor's Degree required (advanced degree preferred)Expertise in relevant segments of the advertising industry: TV, OTT, CTV, Digital. Good understanding of advertising technology and work flows preferredAn understanding of one or more relevant functional topics, including: pricing, GTM strategy & TSR analysis would be an added advantageFluency in EnglishOutstanding interpersonal and communication skills to interact with internal and external stakeholder while working in a global collaborative team environmentYOU'LL WORK WITHAs a Lead Knowledge Analyst, you will collaborate with global topic leads and colleagues across BCG to bring expertise and capabilities to the service of our internal and external clients. Our team is made up of a diverse pool of knowledge positions that allow us to pursue exciting, innovative knowledge careers.ADDITIONAL INFORMATIONThe Knowledge Team (KT) is a group of functional and/or industry experts leveraging deep domain knowledge to enable insight for case teams and clients. KT members are affiliated to BCG Practice Areas, plugged into the strategic agenda and building and deploying leading edge IP data tools/assets to deliver insight.BCG's Knowledge Team members are staffed on cases and help co-create insights with case teams and clients through expert perspectives on industry trends, delivery of proprietary data or tools in a particular function and complex research and analysis of market information. KT members also support the PA’s business development and proposals and help to organize and codify the knowledge that enables BCG to deliver superior business value for its clients.#ta #bcgcareers #bcglifeTotal compensation for this role includes base salary, annual discretionary performance bonus, contributions to BCG’s Profit Sharing and Retirement Fund (PSRF), and a market leading benefits package described below.Some local governments in the United States require job postings to include a reasonable estimate of base compensation. We expect your total annualized compensation to be approximately the following:In New York City the base salary is between $124,000- $129,300 (USD); placement within this range will vary based on experience and skill levelIn other locations, competitive pay is commensurate with the role and geographyAnnual discretionary performance bonus between 0-20%5% Profit Sharing Retirement Fund (PSRF) contribution, increasing to 10% after two years of service. Contributions are vested immediately and there is no waiting periodAll of our plans provide best in class coverage:Zero dollar ($0) health insurance premiums for BCG employees, spouses, and childrenLow $10 (USD) copays for trips to the doctor, urgent care visits and prescriptions for generic drugsDental coverage, including up to $5,000 in orthodontia benefitsVision insurance with coverage for both glasses and contact lenses annuallyReimbursement for gym memberships and other fitness activitiesFully vested Profit Sharing Retirement Fund contributions made annually, whether you contribute or not, plus the option for employees to make personal contributions to a 401(k) planPaid Parental Leave and other family benefits such as elective egg freezing, surrogacy, and adoption reimbursementGenerous paid time off including 12 holidays per year, an annual office closure between Christmas and New Years, and 15 vacation days per year (earned at 1.25 days per month)Paid sick time on an as needed basis*Employees, spouses, and children are covered at no cost. Employees share in the cost of domestic partner coverage.Job SummaryJob number: 22289BRDate posted : 2024-04-30Profession: Research and InsightsEmployment type: Full time