Lead Generation/Lead Gen Manager

Job DescriptionLocation: London, SW6Salary: £50,000-£65,000About us:Adzuna is an established and profitable job search engine that lists every job, everywhere. Launched in 2011, we help over 10 million visitors a month in 19 markets find better, more fulfilling jobs. Governments and the world’s largest companies trust us for our unique global audience and jobs market intelligence, and we walk the walk on things like Salary Transparency and Gender Pay.The role:We're seeking a B2B Marketing Manager to define, lead and execute our B2B strategy in 19 markets with a focus on the US and UK.You’ll have access to a wealth of unique market data to utilise in marketing and lead generation activity, creating engaging campaigns like no other company can. Adzuna’s data is used by Government organisations and frequently cited by UK and US media, providing a great source of content and awareness.As well as a US-based B2B exec reporting into this position, you will have the support of the wider Marketing team and their expertise and resources across content, performance marketing and more.The Marketing team will benefit from your experience to date but even more important is the passion you bring to work every day. You will strive for excellence, try new things, inspire and engage those around you and feel ownership of overall company success as well as pride in doing your bit.What’s in it for you?Adzuna is a growing and profitable scale-up, championing real change in the job market globally - using the power of tech and AI to match people to better, more fulfilling jobs. We’re at a really pivotal time in our journey and it’s an exciting moment to join.Like everyone here, you will act like an owner, be a team player and make a difference. It’s an opportunity to work with a smart team led by experienced management and dedicated and passionate Founders. You have the chance to own yours and the company’s growth in terms of:Building the brand proposition in the hearts and minds of employers, agencies and programmatic platforms across Adzuna and Adzuna IntelligenceDeveloping our B2B strategy across our suite of products and geographies, alongside Founders and Management TeamCreating and writing compelling marketing and promotional material in line with our brand and sales strategyDevelop Account Based Marketing plans designed to drive the growth of our top accounts and key prospectsLead the development, design and implementation of lead generation marketing campaigns for our sales teamPost-campaign follow-up for b2b marketing activity: pro-actively manage the lead management process to ensure leads associated with marketing activity are tracked via our CRM system (Salesforce) and can be used to demonstrate contribution to sales pipelineIdentify, plan and deliver key business eventsDeveloping and nurturing our prospect databaseIt’s not an easy feat, but our aim is to create a business of which we are all proud and an environment where you will love to be, where you can be yourself to do what you do best.RequirementsWe don’t like to put people in boxes, but you’re likely to be able to demonstrate experience of, or aptitude for much of the below:3-5 years of B2B and content marketing experienceExperience building “through the funnel” B2B marketing plans tailoring the right message to the right audienceExperience of building and executing content marketing strategies across multiple mediumExperience in sales lead pipeline and CRM management toolsAn analytical mind, you are able to use tools and services to identify content generation ideas.Good understanding of online advertising or jobs/classifieds industryStrong communication and networking skills, both written and verbalCan present to and build relationships with senior level counterpartsIt’s a bonus if you have:Worked in online advertising or the recruitment industryExperience across multiple countries, especially the USBenefitsReward: We offer a competitive financial package which includes competitive salary, stock options (we are all owners!); access to a ‘Cycle to Work’ scheme and an electric vehicle scheme; and a contributory pension schemeWellbeing: Amongst other things, we offer healthcare through Babylon Health; enhanced maternity and paternity leave; 25 days paid holiday per year plus 8 bank holidays; Summer hours - we finish at 4pm on a Friday in July and August; three paid volunteering days; and free gym membership Hybrid working: We are a fully hybrid company - half our workforce are remote. With employees located in different time zones, we embrace asynchronous work and ensure that everything we do reflects the hybrid nature of our workforce so that everyone feels included. We also have a travel programme to help facilitate teamwork across our global teams.Flexible working: For those working out of one of our offices (non-remote), we have a flexible working policy which means any full time employee can work from home 2-3 days per week - you can choose your office days. You can also request to work additional days from home. Diversity & inclusion: We are committed to hiring a diverse workforce and creating an environment where everyone feels included and welcome. Our D&I committee helps deliver a programme of activities and actions to support this important area of focus.Training: Learning and development is an important pillar of our culture and there are plenty of opportunities to learn, develop and grow whether through our Adzuna Academy training programme, attending conferences, team training budgets, individual development plans and coaching from experienced and supportive peers and managers.Fun stuff: We have a packed social calendar, twice annual global team get-togethers and an enviable culture thanks to the amazing and smart people who make Adzuna a great place to work. Lots of this is done virtually to ensure that everyone is included.
A bit more about AdzunaAdzuna is a smarter, more transparent job search engine used by tens of millions of visitors per month. We love using the awesome power of technology to bring together every job in one place, help match people to better, more fulfilling jobs and keep Britain working.Adzuna.co.uk is a 100 person business operating across 20 territories and was founded in 2011 by Andrew Hunter and Doug Monro, formerly of eBay, Gumtree, Qype and Zoopla.We are backed by leading Venture Capital firms Passion Capital, LocalGlobe, Index Ventures and Smedvig Capital.We’ve spent a decade developing smarter, more transparent job search so jobseekers worldwide (we’re in 20 countries) can zero in on the right role faster.We also supply real-time data to the Number 10 Dashboard and Office for National Statistics labour market indices. In 2018, Adzuna won the contract to run Find a job, one of the British government’s most used online services.We treat jobseekers as people not as products. We do the same for our team, seeing the diverse range of strengths they bring to our business. Regardless of background, race, gender, sexuality or ability, we welcome everyone to our team. Our people are the most important asset we have.Please let us know if we need to accommodate a disability during the hiring process, so that we can give you the support you need.Proud member of the Disability Confident employer scheme.
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