Lead Digital Analyst

We are
looking for a
Lead
D
igital
Analy
st to join Acorn Insurance
who is passionate about
using
data
and commercial insight
to
optimize
customer journeys
and improve conversion
,
engagement
and retention.
As the Lead Digital Analyst
you will
be
responsible for
using
various
data sets and
analytics tools
to
derive strategic
insights
and
propose
improvements to accelerate our growth across digital channels.
You need to have a passion
for
proactively
identi
fying
problems and
opportunities
and work closely with
Operations, Pricing
and Product
to
s
olv
e these problems.
Ideally, the successful applicant will
have
pre
vi
ous
expe
rience
in regulated industries.
Job title: Lead Digital Analyst
Location: Liverpool City Centre on a hybrid basis
Working hours: 37.5 hours per week, Monday to Friday, 9am-5:30pm
What you will be doing:
Merge and use
different types
of data
to
analyze
product
performance,
acquisition
channels
and
custom
er journeys
;
proactively
i
dentif
y
opportunities for improvement and work across the business to put measures in place.
Regularly
measure the
performance
of our
purchase
and
self-service
journeys to
uncover new
growth
or efficiency
opportunities
;
drive a culture of execution, ensuring that recommendations are acted on.
Connect multiple data sources in Looker or a similar tool to create a compelling view of
key metrics
Optimize landing pages, user experience and conversion funnels using
A/B tests or
by
proposing
direct changes informed by
data.
Creat
e
reports
to
regularly
communicate insights to stakeholders
and
inform decision-making.
C
ollaborat
e
with Product
Managers
and other stakeholders to d
efine
data and analytics
needs for existing and upcoming features and products
Success will be measured by the impact you
r analysis and insight will have on
retaining
existing customers or onboarding new ones.
What we are looking for:
Strong
experience
turning data into insights to
improv
e
conversion,
engagement
and retention.
H
ands-on experience
merging and analyzing
different types
of data (sales, behavioral, web analytics
etc
.
) to
understand and visualize
customer
behavior
and
product performance
Data visualization experience, ideally Looker and Power BI – ability to create clear dashboards
that help strategy and tactics
Proctive problem solving skills and a keen eye for detail
Excellent
understanding of digital journeys
with experience in
optimizing
and
defining metrics to
measure these journeys
Strong SQL skills and ability to merge web analytics and transactional data for richer insights in Looker.
Strong focus on conversion and growth for B2C products or services
Excellent communication skills and an ability create strong partnerships across the busines
s
background
in regulated industries, payments, fintech, or insurance
About Acorn InsuranceWe are a growing business with great opportunities to build your knowledge of the financial services industry. As a specialist insurance provider, we have 40 years of experience helping people secure motor insurance across all of the UK. We help more than 50,000 customers to find a policy that meets their needs and gives them the peace of mind that comes with high-quality insurance.At Acorn Insurance we provide full training and continuous coaching in-house you will be given full in-depth FCA regulated industry knowledge and have all the tools necessary to help you personally grow your career with the business.We celebrate difference and it’s important to us that we have a culture where our people feel respected and valued for who they are. We pride ourselves on being accessible and encourage inclusive environments where our people can always give and show the very best of themselves.Why Acorn Insurance?Acorn Insurance want to give you more than a job, we want to give you a purpose and a career. Enhanced Annual Leave entitlement starting at 31 days and potentially increasing to 35 days per year depending on grade & length of service (including bank holidays)Additional Buy & Sell HolidaysCompany Sick Pay SchemeCompany Paid Maternity & Paternity LeaveGenerous Company Pension SchemeA comprehensive Mental Health support system via the health assured Employee Assistance Programme (EAP)A wide network of mental health first aiders.Our very own reward and discount platform "Your tomorrow"Fresh fruit Deliveries twice a week£250 Refer a friend bonusCycle to work schemeFree eye test vouchers and a contribution towards the framesRegular Employment Engagement including ongoing competitions with fantastic prizesAll roles are subject to DBS and Financial checks, any offer made will be conditional until checks are completed to a satisfactory standard.
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