Lead Digital Analyst

We are looking for a Lead Digital Analyst to join Acorn Insurance who is passionate about using data and commercial insight to optimize customer journeys and improve conversion, engagement and retention.As the Lead Digital Analyst you will be responsible for using various data sets and analytics tools to derive strategic insights and propose improvements to accelerate our growth across digital channels.You need to have a passion for proactively identifying problems and opportunities and work closely with Operations, Pricing and Product to solve these problems. Ideally, the successful applicant will have previous experience in regulated industries.Job title: Lead Digital AnalystLocation: Liverpool City Centre on a hybrid basisWorking hours: 37.5 hours per week, Monday to Friday, 9am-5:30pmWhat you will be doing:Merge and use different types of data to analyze product
performance,acquisition
channels and customer journeys; proactively identify opportunities for improvement and work across the business to put measures in place.Regularly measure the performance of our purchase and self-service journeys to uncover new growth or efficiency opportunities; drive a culture of execution, ensuring that recommendations are acted on.Connect multiple data sources in Looker or a similar tool to create a compelling view of key metricsOptimize landing pages, user experience and conversion funnels using A/B tests or by proposing direct changes informed by data.Create reports to regularly communicate insights to stakeholders and inform decision-making.Collaborate with Product Managers and other stakeholders to define data and analytics needs for existing and upcoming features and productsSuccess will be measured by the impact your analysis and insight will have on retaining existing customers or onboarding new ones.What we are looking for:Strong experience turning data into insights to improve conversion, engagement and retention.Hands-on experience merging and analyzing different types of data (sales, behavioral, web analytics etc.) to understand and visualize customer behavior and product performanceData visualization experience, ideally Looker and Power BI – ability to create clear dashboards that help strategy and tacticsProctive problem solving skills and a keen eye for detailExcellent understanding of digital journeys with experience in optimizing and defining metrics to measure these journeysStrong SQL skills and ability to merge web analytics and transactional data for richer insights in Looker.Strong focus on conversion and growth for B2C products or servicesExcellent communication skills and an ability create strong partnerships across the businessbackground in regulated industries, payments, fintech, or insuranceAbout Acorn InsuranceWe are a growing business with great opportunities to build your knowledge of the financial services industry. As a specialist insurance provider, we have 40 years of experience helping people secure motor insurance across all of the UK. We help more than 50,000 customers to find a policy that meets their needs and gives them the peace of mind that comes with high-quality insurance.At Acorn Insurance we provide full training and continuous coaching in-house you will be given full in-depth FCA regulated industry knowledge and have all the tools necessary to help you personally grow your career with the business.We celebrate difference and it’s important to us that we have a culture where our people feel respected and valued for who they are. We pride ourselves on being accessible and encourage inclusive environments where our people can always give and show the very best of themselves.Why Acorn Insurance?Acorn Insurance want to give you more than a job, we want to give you a purpose and a career. Enhanced Annual Leave entitlement starting at 31 days and potentially increasing to 35 days per year depending on grade & length of service (including bank holidays)Additional Buy & Sell HolidaysCompany Sick Pay SchemeCompany Paid Maternity & Paternity LeaveGenerous Company Pension SchemeA comprehensive Mental Health support system via the health assured Employee Assistance Programme (EAP)A wide network of mental health first aiders.Our very own reward and discount platform "Your tomorrow"Fresh fruit Deliveries twice a week£250 Refer a friend bonusCycle to work schemeFree eye test vouchers and a contribution towards the framesRegular Employment Engagement including ongoing competitions with fantastic prizesAll roles are subject to DBS and Financial checks, any offer made will be conditional until checks are completed to a satisfactory standard.Send me alerts about jobs like this.Please enter your email address to continue setting up an email alert for similar jobs to this one. By entering your email address and clicking apply you will sign up to Jobs4 and agree to our terms and conditions .
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