Junior Digital Marketing Manager

Spiracle Audiobooks is excited to invite a Junior Digital Marketing Manager to join our team. In this key new role, you'll manage our day-to-day digital marketing initiatives, helping boost Spiracle's online visibility, increase customers and elevate our brand.
Join Spiracle Audiobooks and help us shape the future of audio storytelling while developing your career in a friendly and forward-thinking environment.
What you’ll do:
Plan and execute all aspects of our digital marketing, including SEO/SEM, marketing database, email campaigns, social media, display advertising and content.
Build and nurture our social media presence to maintain a strong online voice.
Measure and report on the performance of digital marketing campaigns and compare them to our ROI and KPI objectives.
Use data analytics to uncover trends, derive insights, and refine budget allocation and campaign effectiveness.
Get creative with new growth strategies through brainstorming and innovative thinking.
Conduct experiments and conversion tests to fine-tune our marketing approaches.
Work collaboratively with other team members and freelancers to improve landing pages and enhance user experiences.
Utilise your strong analytical skills to evaluate the customer journey across multiple channels and touchpoints.
Optimise key conversion points and streamline user funnels.
Keep up-to-date with new technologies, offering insights and recommendations for adoption.
Analyse market trends to help fine-tune marketing strategies.
Work collaboratively to develop product marketing strategies, including pricing, advertising, and launching new editions.
Craft engaging messages across marketing channels, from landing pages to social media campaigns.
Evaluate projects using relevant KPIs and feedback from existing and prospective customers.
Spiracle is a new, British based audiobook ecommerce startup available on web and mobile app. Established in 2022, our core mission is to publish and distribute unique, independently published books as audiobooks.
Our wider mission is to bridge the growing gap between book lovers and high quality literature in audiobook form by offering a comprehensive, expertly curated selection of audiobooks from all literary publishers.
We also commission, produce and compile extra material - articles, podcasts and events - through the Murmurations portal on the Spiracle site, expanding our reach and the world of and connections to the audiobooks available.
Helen Boaden, the former Head of Radio at the BBC, is “completely addicted to audiobooks” and was an early subscriber to Spiracle. “I was keen to see an independent British company succeed in giving a voice to independent contemporary writers and some slightly offbeat classics. And I wasn’t disappointed. The quality of the audiobooks is exceptional and I think the deal is a bargain – it has exposed me to readings I wouldn’t have seen on Audible or elsewhere. I’ve been really impressed by the service”. (From The Guardian.)
Spiracle customers are those looking for an alternative. Some are existing audiobook users, others are new to the medium. Customer feedback shows that curation and independence are a valued part of the proposition.
We are ambitious, we need to familiarise the brand and grow. We operate in a fast market with room for everyone and with everything to gain.
What we need from you:
A knack for creative and strategic thinking.
A BS/MS degree in marketing or a related field would be great but not essential.
A year of solid experience in digital marketing, especially in managing SEO/SEM, marketing databases, and PPC campaigns.
The ability to identify target audiences and devise digital campaigns that capture their interest and drive engagement.
Experience with A/B and multivariate testing and optimising landing pages and user funnels.
A solid understanding of website analytics tools (e.g., Google Analytics, SEMrush, HotJar etc).
Capability in setting up and fine-tuning Google AdWords campaigns.
A data-driven approach and up-to-date knowledge of online marketing trends and best practices.
Industry knowledge in book publishing would be a bonus.
Innovative thinking and a proven track record of achieving results.
Decisive, logical, and able to map out marketing campaign structures.
Expertise in conducting effective keyword research and using Google Sheets.
Excellent English skills, both written and spoken.
Additional Information:
You must be eligible to work in the UK.
This role is hybrid, based two days per week in our London office.
£30,000/ annum, initial year fixed term contract.
All applicants can apply by email to
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We hope to get back to all applicants.
No agents, please.
Thanks so much for considering joining our team!