Jobs at NatWest – Segment Marketing Lead

Job Description:
As a Segment Lead, we’ll look to you to manage the alignment of HBO’s products and services with the needs, trends and preferences of the assigned markets or market segments. You’ll be acting as a subject matter expert for assigned markets and customer segments and related product and service offerings for internal and external audiences.
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Job Responsibilities:
Utilising people, budgets and capabilities to achieve growth in specific customer segments
Working with appropriate teams to set the agenda and priorities for developing effective productisation, product packaging, communications propositions and marketing concepts
Providing leadership, direction and strategic alignment to the Marketing team on marketing spend, customer targeting, campaign and creative development and other customer activities
Leading the development of key audience personas and developing a detailed knowledge of the customer’s actual needs and preference drivers
Facilitating the development of our annual tactical and strategic market plan based on market analysis, customer insights, brand performance, trends and product portfolios
Job Requirements:
Strong communication and influencing skills
A positive approach to change and the ability to work in constantly changing environment
Good knowledge of testing and optimisation techniques
Good budget management experience
Excellent organisation and time management skills with a focus on delivery
Job Details:
Company:NatWest
Vacancy Type:Full Time
Job Location:London, United Kingdom
Application Deadline: N/A
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