Interim Marketing Director

Interim Marketing Director – B2B Technology Company – Private Equity backed
London – hybrid working, requiring a minimum of 2 days a week in the London office
Interim contract 3-6 months, day rate circa £1000 per day dependent upon experience (client would consider a 4-day week for the perfect candidate). The ideal candidate is a B2B marketing interim professional with experience of lead generation, brand strategy and content within a technology environment – we’re particularly interested in candidates with Fintech experience.
Please note that the successful candidate must be able to start no later than 7th June 2024.
A technology company with Private Equity backing are looking for a B2B Marketing Director to develop and drive a high-performance team focusing on lead generation, brand strategy and maximising revenue.
We are looking for a B2B Marketing Director who is sharp, commercial, can work at a pace and has the gravitas and influence to drive the team forward and enable growth. A high EQ will be essential as great leadership is required to create effective relationships and communication, both internally and externally.
Interim Marketing Director – B2B Technology Company – Private Equity backed
Key remit of role:
A full mix role including digital marketing, lead generation and content, brand strategy; communications and PR
Use customer insight, data and analysis to develop a clear, commercial marketing and brand strategy, identifying market opportunities to grow revenue and profit, maintaining budgets and forecasts
Brand and digital – communicate the brand story/USP, increase digital reach and improve conversion and digital channel optimisation
Product and lifecycle marketing – define key target markets and share bespoke content and case studies to share value message. Encourage a cross functional approach, working with product and sales teams to increase conversion rates
Manage customer experience post sales to increase retention and cross sell
Deliver cross channel campaigns, managing and measuring performance
Organise industry events and webinars
Develop and drive a high-performance team of marketers, continuously improving their skills and talent
Skills / experience required:
Degree educated, an accomplished professional with extensive B2B marketing experience - proven demand generation / lead generation
Ability to build great relationships internally and externally with a high EQ. Liaising with multiple departments across the business to deliver results.
A truly commercial marketeer with a holistic business view and track record of leveraging marketing initiatives to generate measurable business results and drive revenues
Customer and data centric. Commercial but with a creative flair
Ability to set customer vision for the organisation, drive the expansion of all customer segments, multiple personas, products and markets
Experience in maximising digital marketing developments and tools, with hands on performance acquisition experience (SEO and Paid Social)
Excellent Microsoft Office experience especially PowerPoint (plus experience of Salesforce would be advantageous)
Low ego – a strong influencer; compelling communicator. Flexible and open to ideas, yet confident, self-assured and resilient
Please submit your CV via LinkedIn. Candidates who have applied via LinkedIn will be reviewed as a priority.
Due to the confidentiality of the role, no additional information can be given at this stage.
Please do connect with Suzie Walker | LinkedIn and Kaylynn Sideris | LinkedIn we are only able to respond to 1st connections.
If you choose to apply to this role, we thank you for your time and consideration. We endeavour to respond to all relevant candidates, however, please note that only applicants meeting the specific criteria outlined above will be contacted as part of the shortlisting process. We conduct a thorough screening of applications and aim to reach out to suitable candidates within 5 working days of an application being received.
Suzie Walker Executive Search is a firm of specialist headhunters with an expert team recruiting senior interim and permanent senior leaders for B2B and B2C marketing, digital and technology roles in FTSE 350 and private equity-backed companies.
www.suziewalkerexecutivesearch.co.uk