Interim Customer Marketing Consultant

An opportunity has become available for an experienced Marketing Consultant to provide support on an interim basis to both the Marketing Director and Customer Marketing Manager.The ideal candidate will have a proven track record of leading programmes through teams, engaging and influencing at all levels of the business, positively challenging the status quo with a proactive / solution orientated mindset, turning insight into action and creating a clear link between Marketing inputs and team outputs that deliver both customer and commercial benefit.What does the job involve?Deliver key customer programmes for Customer Marketing to the highest standard, on time and within budgetCommercial acumen - Evidence based strategy, planning and implementationStrong stakeholder engagement within and across teams, at all levels of the business Engaging suppliers / in house insight teams to generate insight / trends on consumers, competitors and the market through research / analysisWorking with media and creative agencies to deliver engaging and disruptive communications that support right message to the right customer at the right timeCommissioning and leveraging insight to inform effective strategy and actionable plans across the complete customer lifecycle, at scale, to deliver positive outcomes for our customers and our businessDelivering effective customer communications in a heavily regulated and competitive industry Best in class, insight led creative and customer commsDesign and deliver test-measure-learn to embed continuous cycle of improvementTrack, monitor within and post campaign implementation providing analysis to inform recommendations for further optimisation across the customer lifecycleCommunicating outputs as they align with key marketing metrics to demonstrate the value add of the team – across all areas of the businessKey projects include –Cross-channel customer communication programmes that span the full customer lifecycle from onboarding through to retentionCross-channel customer engagement communications to improve NPS and satisfactionPartner with independent research providers to oversee customer research initiatives including leavers / joiners and the annual customer surveyDeliver strategy and oversee implementation to improve personalisation of communications to engage right customer, right message, right channel and right timeDesign and oversee implementation of test-measure-learn framework across application customer communications and programmes About Us:AJ Bell is one of the fastest-growing investment platform businesses in the UK offering an award-winning range of solutions that caters for everyone, from professional financial advisers to DIY investors with little to no experience. Over 499,000 customers trust us with their investments, and by continuously striving to make investing easier we aim to help even more people take control of their financial futures.Having listed on the Main Market of the London Stock Exchange in December 2018, AJ Bell is now a FTSE 250 company. Headquartered in Manchester with offices in central London and Bristol, we now have over 1300 employees and have been named one of the UK's 'Best 100 Companies to Work For’ for6 consecutive years.There are opportunities for growth and professional development for employees wanting to progress within their career including induction training and our study support scheme which is part of our benefits package.There is also an active programme of social events throughout the year, which are open to all employees.What we offer:Contributory pension schemeHealth Cash Plan,EAPFree social events…and moreAJ Bell is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and all employees are empowered to bring their whole self to work.We do not discriminate on the basis of race, sex, gender identity, sexual orientation, age, pregnancy, religion, physical and mental disability, marital status and any other characteristics protected by the Equality Act 2010. All decisions to hire are based on qualifications, merit and business need.
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