Influencer Marketing Coordinator

Job DescriptionKarla Otto is a renowned public relations and communications agency with offices across 13 locations in the UK, EMEA, US and Asia. Established in 1982 by Karla Otto herself, the agency has since grown to become a global leader in luxury brand PR and events.With offices in major fashion capitals such as Milan, London, New York, and Los Angeles, Karla Otto represents some of the most prestigious fashion, beauty, and lifestyle brands in the industry.In 2017, Karla Otto and K2 merged to form The Independents, a global group of agencies for industry leaders across luxury and lifestyle. Currently this group comprises of Bureau Betak & Bureau Future, Karla Otto, K2, The Qode, Lefty, Prodject, CTZAR, Atelier ATHEM, Atelier LUM and INCA Productions.Our network of expert strategists, designers, planners and publicists work tirelessly to deliver exceptional results and establish long-term partnerships with our clients. We are passionate about the world of fashion, beauty, and luxury, with everyone bringing their unique expertise and insights to the table. We are driven by a shared commitment to excellence and a deep understanding of the ever-evolving industry landscape.We are excited to be recruiting for an Influencer Marketing Coordinator who will be based in the London office.Key ResponsibilitiesKarla Otto London is looking for a highly motivated personality who is a team player with the ability to lead and inspire others. The role of an Influencer Marketing Coordinator is key to the implementation, management and growth of Karla Otto’s digital marketing services. The Coordinator will take responsibility for the day-to-day coordination of Talent & Influencer Marketing. From assisting in planning creative influencer partnerships for digital platforms, to maintaining relationships with key talent, the successful candidate will be a strong storyteller who loves articulating and selling in engaging concepts that meet brand strategies and briefs. Great knowledge of the industry’s best practices (brands, editorial, KOL, and influencers) and social media platforms is essential.Amongst others, the key responsibilities of this role include: Conduct research based on qualitative and quantitative analysis to identify potential talents and influencers who align with the client’s target audience and objectives.Coordinate between the digital team and talents/agents. Establish and maintain relationships with talents and influencers: negotiate fees and agreements; communicate briefs project expectations and guidelines; and communicate with external internal stakeholders about status and campaign performanceReview user-generated content to ensure it aligns with the brand’s guidelines.Monitor campaign performance and be comfortable using and or learning influencer marketing tools. This includes analysing key metrics and providing regular reports to senior members from the team and clients if needed, highlighting learnings and successes.Expertise in social media management and assist in managing the brand’s social media presence and partnerships on social platforms if needed. Knowledge in creating and scheduling social media posts, engaging with followers and influencers, and monitoring social media trends and conversations related to the brand or industry.Stay updated with the latest influencer marketing trends, social media platforms and industry best practices. Conduct research and analysis to identify new opportunities for talent and influencer collaborations and innovative campaign strategies.Handle and oversee administrative tasks related to our projects, such as maintaining talent and influencer databases, managing invoicing and payments to talents and influencers.Collaborate with various departments and teams within Karla Otto, such as PR, marketing, strategy, implementation, creative, legal and finance.Key Attributes 2-3+ years experience in a junior (assistant or coordinator) position in the fields of social media/digital marketing, preferably in the fashion or luxury worldsProficiency with a range of qualitative and quantitative methodologies and techniquesStrong project management / good organisational skills, ability to work quickly and efficientlyExperience in using influencer marketing tools is idealCreative and independent thinker, with a strong knowledge and interest of the fashion, beauty and cultural landscapeUnderstanding of social media and its relevant platforms and the nuances between each one.Understanding of how owned, earned and paid media can work together, either in a specialised team or agencyKnowledge of global cultural events in fashion, music, art, design, etcAbility to effectively communicate information and ideas in written and verbal formatBe able to successfully manage multiple, concurrent project demands within established timelinesProven experience understanding and interpreting dataExperience in successful budget managementFluent in written and spoken English languageWhat we offerA fast-paced, interesting job with lots of learning opportunities within an outstanding organizationA beautiful office with excellent public transport linksA competitive salary and holiday packageA young, creative and international team with regular team eventsThe chance to represent one of the leading players in industry, work with colleagues across all officesA work environment characterized by inclusion, diversity and equal opportunitiesUnique in-house learning opportunitiesFlexible working arrangements, including WFHAt Karla Otto, we are always looking for personalities with positive charisma who are enthusiastic, self-motivated, and have a keen sense of aesthetics.Karla Otto embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Karla Otto provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression.We aspire to have a diverse and inclusive workplace and strongly encourage qualified applicants from a wide range of backgrounds to apply and join our team!
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