Head of UK Sales

To manage the overall commercial execution including account management, customer marketing support, and supply chain management for the UK B2C business andoversee the day-to-day business development functions of all UK customers with a focus on Alliance/ Boots and the eCommerce operation. The successful incumbent will lead and direct a Field Sales Representative and develop a blueprint to expand Wassen’s footprint with SE UK focussing on Pharmacies and Health food outlets within London.
Manage the implementation of the channel strategy
Accountable for the Channels’ P&L
Coordinate with customer to ensure accurate monthly forecasting. Align customer rolling forecasts to the annual business budget process
Track forecasts against budget and predict/ highlight key gaps in the sales forecast vs annual budget
Achieve sales objectives and targets
Monitor pricing accuracy and implement price increases within set time parameters to prevent claims
Manage suppliers and suppliersperformance
Implement and oversee Trading Terms within the Channel
Provide monthly business updates according to agreed deadlines to management & stakeholders
Manage costs against approved budget
Put in place cost control mechanisms and report on major deviations on cost
Ensure compliance within channel
Direct & implement customer plans
Building trusting relationships with UK customers
Identify best promotional mix to drive the best ROI through planned activities & adhoc spend
Confirm that in-market execution is in-line with the marketing strategy
Support customers in the execution of their sales strategies
Share best practices and scientific updates for each focus brand
Develop understanding of customer NPD requirements and align to the internal innovation process. Update customers on internal innovation pipeline
Manage day-to-day account operational issues- payment terms, pricing, claims, returned and destroyed stock
Provide direction on pricing and product launches in line with B2C Strategy
Provide short- and medium-term customer forecasts
Review account performance and implement corrective strategies
Use bi-annual range audits to manage product listing/ de-listing
Conduct top to top business reviews bi- annually
Manage and grow customer profitability and expand range within channel
Manage orders/ Coordinate supply chain
Manage inventory per SKUand returns for key accounts and minimize waste (demand planning)
Manage the delivery of stock from the distribution centre to customers by working closely with supply chain and avoid oos
Supply weekly order status updates to customers including oos reports
Manage third party logistics with selected customers
Manage customer portals and access to data
Requirements:
Related Degree in Marketing/Sales/Business Management
5 Years’ experience with a sales, marketing and supply chain background
2 years key account management experience in FMCG
MS Office computer literacy with advanced skills in Excel and PowerPoint
Proven Negotiation skills
Sound decision making skills
Stakeholder management
Able to collaborate and build trusted relations easily
Ethical and influential
Strategic and critical thinker
Analytical with expert commercial thinking
Great at planning and organising
Takes initiative, is trustworthy and dependable
Resilient
Closing date: 20 May 2024.
This position is based in Hull.
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